Global

Event

Registration Now Open for SMARTIES Unplugged Virtual

Coming November 9-10, 2021 - the Future of Innovation & Creative Effectiveness

At MMA SMARTIES Unplugged Virtual attendees will hear from the trailblazers that are architecting the future of innovation, creative effectiveness and business impact in this new world.

News

‘Palpable anxiety’: New data benchmarking tool from MMA Global will help CMOs figure out where they stand vs. competitors

MMA Global deploys first of its kind Data Maturity Assessment Tool to help CMOs benchmark their progress in unlocking the power of their Data

Are you keeping pace with your competition?

NEW YORK, October 13, 2021 – According to research by MMA Global, the association dedicated to architecting the future of marketing for CMOs, more than 63% of companies are not satisfied with their internal data capabilities and are unsure how to prepare for the rapid changes in the ecosystem, partly because they don’t have an objective way to benchmark these capabilities in relation to where the industry is moving.

News Type:

MMA Press Release

Series

Data Journey: Webinar Series

Webinar Series: Data and the Customer Experience

Understanding data means understanding your consumer – who they are, where they are and what they want.

India: Brand Safety - Imperative to Digital Commerce

Thursday, October 28, 2021 - 6:30am to 7:30am IST

Brand Safety

In the era where brands are going direct to consumer, and using digital platforms to sell products and services besides building communities, reputation and positioning of brands plays a crucial role in the acceptability among audiences.

Region:

APAC, India, Global

Speakers:

Geetanjali Bhattacharji

Founder & CEO

Glassbox Ventures

Dhiraj Gupta

CTO & Founder

mFilterIt

Faisal Kawoosa

Founder

TechARC

Karthik Shankar

Head of Digital Trading

GroupM

Anushree Ghosh

General Manager & Head of Digital Marketing (Content, Data, Media and E comm growth)

ITC Limited, Foods Division

Sulagna Kapoor

Head of Marketing

mFilterIt

Moneka Khurana

Country Head & BOD Member

MMA Global India

Webinar Sponsor:

Watch the Webinar:

Why Context + Creative is King in the Age of Attention

Tuesday, November 2, 2021 - 11:00am to 11:45am EDT

How to Drive Ad Success in our New Attention Economy

Whether we like it or not, we are living in the “Attention Economy” - with 90% of Americans online and most of us glued to our phones, brands must increasingly fight for user attention in a saturated marketplace. How can marketers produce effective ads to drive sales? It’s true that high-impact media formats can increase attention and brand recall, but how do we take this to the next level? And what does that look like?

Region:

Global