MLA Sessions is an annual educational summit, where each year we take an in-depth look at a specific topic in the mobile marketing, advertising and technology industry.
Marketers in India appreciate the importance of mobile but a significant number of respondents lamented the lack of reliable performance metrics as as per the joint research conducted by Warc and the Mobile Marketing Association. A qualitative analysis of comments from those surveyed suggested that a lack of marketer education was also a hindrance, with concerns ranging from a lack of technical understanding to a dearth of proven methods for delivering effective campaigns.
The 8th annual of the Open Mobile Summit San Francisco 2015 (Nov 9-10th), is a two day event that brings 500 mobile leaders from b2c companies to explore how to create unique mobile product and marketing experiences to become a powerful consumer brand.
Over 60 consumer brands, that are pushing the limits of mobile, will share on what it takes to attract, engage and monetise customers through mobile. Speakers include product and marketing chiefs from Twitter, LinkedIn, Google, ESPN, The New York Times, TripAdvisor, Wells Fargo and The Weather Comp.
