Mobile has forever changed the way people shop. A shopper's smartphone is there for them anytime, anywhere in countless micro-moments. The question for retailers is: Are you prepared to meet these shoppers in the moments that matter most? Explore this guide—full of new research on consumer trends—to find out how to be there and be useful in this new digital landscape.
MRC’s overarching goal when developing industry standards for media measurement is to develop metrics that can be widely used across the industry to facilitate better “apples to apples” metrics comparisons, both within and across media types. These standardized metrics are not necessarily designed to result in the exclusion of any other possible metrics, but having commonly defined metrics allows for consistency in reporting and analysis, and serves as a baseline under which all users of the data may operate with a common understanding.
The Mobile Viewable Advertising Impression Measurement Guidelines document that follows is intended to provide guidance for the measurement of viewable impressions in Mobile Web and Mobile In-Application (In-App) environments.
More than 85 percent of Americans are never more than three feet from their mobile phones, making location-based marketing one of the most effective and fastest growing ways to engage app users. Learn from mobile marketing experts how to leverage location-based technology to better target and understand your customers. You’ll hear from CJ Chaney, Co-founder of Smartwhere and Ian Sefferman, General Manager of the TUNE Marketing Console.
Everything we know about mobile is about to change. All marketers understand that mobile is the must-win battleground to build unbreakable bonds with customers. Yet, with every attempt to catch up, it seems a new technology emerges threatening to disrupt organizations, even entire industries. How can marketers get ahead of disruption? How can we rethink everything we know about mobile to better prepare ourselves for an ever changing future?
Since 2007, Mobile Shopping has been the must-attend forum for digital executives looking to refine mobile strategy. World class networking opportunities and in-depth research support retail industry & brand growth. Each year, we bring together this select group of decision makers in our unique collaborative environment, creating the conversations that matter around omni-channel engagement. Learn more here http://bit.ly/294YrtF
As the digital economy evolves, so does the need for trusted mobile channels that can open new ways for enterprises to engage and protect their customers. Valued for its reach, simplicity, and reliability, messaging can offer enterprises inexpensive yet highly effective ways to:
