A Report from WARC and the Mobile Marketing Association
WARC, a leading source of marketing intelligence, in partnership with the MMA, has just released this special report giving marketers the clearest snapshot available about what marketers are thinking about mobile right now.
Todo mundo que tem um smartphone na mão, em qualquer lugar
do planeta, precisa de dados. Desta forma, não é exagero dizer que
estamos falando de uma nova moeda universal. E é justamente nessa oportunidade que entra o tema deste nosso Playbook.
With each technological advancement in the last few years, we’ve become more connected with one another and the world around us – and the physical world is starting to communicate back with us. At the dawn of this new era defined by the Internet of Things (IoT), we find ourselves connecting with the physical objects that surround us in our everyday lives, from our clothing to our beverages to our cars.
The foundation of great customer experiences is great communication.
Understanding and refining customer experiences are essential to building and growing your business. But, when was the last time you had a delightful experience with a product? When was the last time you thought "wow, that was great."? Probably not recently and even more likely, not very often.
The 2016 Yearbook is packed with all the fresh perspectives and actionable insights that you have come to expect from MMA over the years. Now in its the fourth annual edition, the Yearbook has 17 articles from media and marketing experts, country developments from across the region, profiles of the MMA leadership and membership, and comprehensive data sets. From media ecosystems and behaviourial economics to best practices and leadership directions, this Yearbook has it all. The Yearbook is available for free download.
Our senses have an undeniable influence on our perceptions. Brands have long known this – and are looking at what they can do next to engage with consumers. But how deep is that influence and how can marketers best leverage the human senses? In a recent study with IPG Media Labs, incorporating the sense of touch in advertising creates a halo effect that influences consumers to associate what they are feeling with brand attributes.
