July 25, 2018
#MoveToMobile #InMobiExchange
Introduction
Are you as a marketer still dealing with cookie based information and don’t know how to use this data on mobile ? Are you still trying to understand whether mobile programmatic is a brand or performance engine ? Confused about figuring out who is a true, trustworthy programmatic partner and who is not ? Mobile programmatic need not be this problematic! Once you navigate the move to mobile effectively, the remaining pieces of the mobile programmatic puzzle can be put together to drive transformative results for your brand. Join us at this event, in Singapore, to reflect on:
- The #MoveToMobile
- Cookies to device IDs
- Walled gardens to open measurement
- Waterfall to open auction
- Cheap buying to trust and transparency
- Doing Mobile Programmatic Right
Agenda
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Time
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Session
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| 08:30 - 09:00 | Registration and networking breakfast |
| 09:00 - 09:10 | Welcome Address |
| 09:10 - 09:40 | Opening Keynote |
| 09:40 - 10:10 | Panel: Mobile Programmatic Done Right |
| 10:10 - 10:15 | Q&A |
| 10:15 - 10:25 | Break |
| 10:25 - 10:40 | How can brands #MoveToMobile |
| 10:40 - 10:45 | Q&A |
| 10:45 - 11:00 | Closing Keynote |
Speakers
 CEO, MMA Global APAC | Global Head of SMARTIES WW and BOD Asia Pacific
MMA Global Asia Pacific
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in Partnership with:
