BERLIN, 30 November 2023 – MMA Germany, part of MMA Global, announced today the winners of the highly-anticipated inaugural SMARTIES Germany Awards, a fierce competition that spotlights the outstanding marketing campaigns driving growth across the DACH region.

MMA Germany’s esteemed jury, chaired by Jochanan Senf, DACH General Manager and Business Lead, Scratch Cooking Europe, Unilever Nutrition, awarded 43 trophies at the first annual SMARTIES Germany gala that took place on 30 November 2023 at The Titanic Gendarmenmarkt in Berlin. All winning campaigns will be featured in 2023’s WARC Media Rankings and recognised by the Research Company Evaluating the Media Agency Industry (RECMA).

There were several big winners of the night. “The Homeless Galery,” an AI-powered joint project by Hinz & Kunzt, Hamburger Kunsthalle, and MEDIAPLUS Germany that raises awareness about homelessness in Hamburg, was awarded Best In Show while PHD was crowned Media Agency of the Year. Track was named Advertising Agency of the Year, and Unilever took home Advertiser of the Year.

The SMARTIES Germany jury judged 23 categories at its meeting on 19 October 2023. However, one category stood out for its high number of impressive submissions — two of which walked away with gold medals under their belts.

The first Social Impact Marketing Gold went to Seven. One AdFactory, WallDecaux, and White Rabbit Budapest for “#Flutwein – Our Worst Vintage.” The moving campaign brought attention to the AHR Valley wine region, which suffered incredible flooding in 2021 and raised over €4.4 million for local people affected by the disaster. The second category gold was awarded to Junge Helden and McCann Germany for its life-saving campaign “#OPTINK,” which turned marketing into a mission, encouraging people to become organ donors and show their support with a free tattoo.

Commenting on the role and importance of this year’s award ceremony, Senf stated: “I'm inspired by the ingenuity and creativity showcased across these exceptional campaigns. More importantly, I look forward to seeing how the results of these campaigns shape innovation and marketing excellence beyond Germany and across the entire DACH region."

For Elvin Altun Noyan, Country Director of MMA Germany, the awards underline how brands and agencies can work together to produce impressive results. “It has been a spectacular year for the GERMANY SMARTIES, demonstrating our belief that collaborative working can shape the future. I congratulate all the winners and thank our jury and screening council for their meticulous work.”

You can view all SMARTIES Germany winners here.   

About the MMA Germany:

MMA Germany is a pioneering knowledge hub connecting and educating marketers in Germany and empowering the industry to understand global tech trends and shape the future of marketing. It operates as the local council of MMA Global, an organisation that brings together more than 800 corporate members and 15 regional offices. The MMA is the only marketing trade association that unites the ecosystem of marketers, martech, and media companies, unlocking efforts to work collaboratively and shape the future of marketing whilst relentlessly delivering growth today. To learn more about MMA Germany, its latest networking events, and its growing roster of members, visit the official website and blog and follow us on X (formerly Twitter) and LinkedIn.