True[X] delivers effective advertising for on-demand, interactive media. True[X] believe that ads should be enabling rather than interruptive, and have built the definitive engagement advertising system around True[X] core product of true[ATTENTION], which delivers on the promise of zero waste advertising. true[X] provides the best advertising experience for consumers, the best monetization for premium publishers and the best return for brand advertisers.
Originally founded in 2007, True[X] pioneered the engagement-based ad model and is headquartered in Los Angeles and New York, with offices in Chicago, Atlanta, Detroit and Seattle. true[X] is an independently run subsidiary of 21st Century Fox.