MMA will also provide a deep dive into the key elements that distinguish award-winning campaigns, from innovative strategies and creative execution to effective measurement and impactful storytelling. MMA will also help you to understand the criteria and benchmarks used to assess excellence in creative marketing & advertising.
The panel discussion on the "OREO BLACKPINK" campaign, a collaboration between Mondelez International and Publicis Groupe, will delve into the winning strategies behind this standout campaign, which earned accolades at the SMARTIES Thailand 2023 awards. This session aims to provide an in-depth understanding of the campaign’s journey from conception to success.
Enjoy this segment for networking, engaging interactions, and the chance to win exciting prizes!
The "SMIRNOFF PINK PARTY" campaign by Diageo and PHD Thailand, a distinguished winner at the SMARTIES Thailand 2023 awards, exemplifies excellence in creator, influencer, and celebrity marketing. This panel discussion will provide an in-depth exploration of the campaign, focusing on how it effectively utilized social platforms and influencers to drive brand engagement and sales. The session will walk the audience through the key aspects that led to its success, including identifying the challenge, highlighting the strategy and implementation, measuring results, and understanding the key takeaways.
Join us for an insightful panel where our MMA Global SMARTIES Head and SMARTIES Thailand 2023 Juror will share best practices and the winning formula for SMARTIES Awards. This session is designed to equip you with practical knowledge and inspiration.
