A concise reference tool that visualizes all of the data needed, giving brands a clear picture of how datasets can interact and be integrated for successful MTA execution. It is intended to be a collaborative tool for marketers, agencies, DMPs and MTA providers to use to ensure nothing gets left out of the discussion.

Specifically, it shows:

• How aggregate data can be tied back to unified user IDs
• The components of linkable marketing
• How first, second and third-party data flows into creating audience segments