Generative AI Governance Framework for Marketing | MMA Global

Generative AI Governance Framework for Marketing

Released: 
July, 2024
File Size: 
1.08 MB
Region: 

As generative AI increasingly transforms marketing practices, organizations need robust governance frameworks to harness its potential responsibly. The Generative AI Governance Framework for Marketing provides organizations with a comprehensive roadmap for harnessing the power of generative AI while safeguarding consumer interests and ensuring legal compliance.

The framework consists of three components: governance dimensions, an implementation guide outlining steps such as assessment, policy development, training, monitoring, and establishing feedback loops, and a decision tree.

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