user engagement | MMA Global

user engagement

Quaero's Best Practices for Online Registration

Most companies today have a wealth of customer information potentially available to them and as a result, know who purchased what and when, and how much they spent. They have page view data, minutes spent on site, videos viewed, and the devices they used to visit.

Given that there is so much information available, why should you worry about getting visitors to register on your web site?  The answer is simple: Because you can make more money by registering users.

Download this informative white paper to learn more about best practices in online registration – across devices – to grow customer engagement, improve the customer experience, and deliver greater customer value.


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Digital Wallet Services - Myths and Reality A commercial perspective on success and failure factors

A resource for publishers to identify how mobile users are consuming content, what steps they can take to drive more traffic and how these users can support and organically grow the publisher's brand.

This study addresses two key findings that could help content publishers fine tune their mobile strategy:

  1. What drives users to share content on a mobile app?
  2. What drives users to engage with content on a mobile app?

The findings of this study will allow publishers to continually modify and improve the mobile experience for their consumers, plus help other stakeholders vested in helping publishers adjust their business and content models to succeed in the mobile economy.

Research Type(s): 
5 Essential Tips for App Marketing on Facebook

The Challenge:
Standard Chartered created a campaign to encourage spending over the holidays - where with every MYR100 spent, users could win daily gift. In the first phase of the campaign, the daily prize was a big screen LED TV. In the second, it was a Samsung Galaxy Note.

The Solution:
The Challenge:
Thailand is a world-renowned vacation destination. The Tourism Authority of Thailand selected InMobi as a part of their ongoing campaign to promote tourism to their country. Reaching the right demographics was going to be key to the campaign’s success.

The Solution:
The Challenge:
eContact Pro is an iPhone app for enterprise users who want a simple way to organize their business cards and create a digital library of contacts. After launch, the app was featured by Apple and downloads were strong. 
Once the initial excitement around
the launch faded, eContact Pro decided they needed to revamp their marketing efforts.

The Solution:
The Challenge:
NIIT is a leading Global Talent Development Corporation, dedicated
to IT education. They offer learning solutions to Individuals, Enterprises and Institutions across 40 countries. NIIT reached out to InMobi because they saw an opportunity to leverage mobile advertising to drive awareness and generate leads for
their schools.

The Solution: