The clues to whether businesses are making the right investments now to ensure that they can provide the right experiences across the channels that consumers will come to expect is held in the data from the Wunderman Thompson Future Shopper Report 2023.

Each year, the MMA SMARTIES celebrates innovation, creativity, and success by showcasing the most effective mobile marketing campaigns. However, it’s fair to say that 2020 challenged our industry like never before. We heard many stories of campaigns that had to drastically change course overnight, accounts that were suspended, jobs lost, and, most tragically, valued colleagues passing away.