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South Africa

Each year, the MMA SMARTIES celebrates innovation, creativity, and success by showcasing the most effective mobile marketing campaigns. However, it’s fair to say that 2020 challenged our industry like never before. We heard many stories of campaigns that had to drastically change course overnight, accounts that were suspended, jobs lost, and, most tragically, valued colleagues passing away.

Released: 
July, 2021
Education Section: 
Region: 

Pep Stores

Ogilvy South Africa Holdings (Pty) Ltd

Estee Lauder Companies (SA)

Released: 
December, 2020
Region: 
Keywords: 

Friday, August 28, 2020 - 4:00am to 6:00am SAST

There is no ignoring the fact that the smartphone has changed the way we consume content, and as such, the way we market. And yet marketers and creatives globally are only just starting to understand what it takes to make award-winning and effective work on this new canvas.

Join the MMA, Kantar, Facebook and leading industry voices as we launch the Mobile Creativity Playbook; summarising our top tips for maximising your mobile creative, and to discuss what new insights we’ve learned over the past year through our combined research.

Our illustrious panel will discuss:

Region: 
Speakers: 
Director of Creative Development
Kantar
CEO/ Co-founder
Survey54
Executive Creative Director
Liquorice
Digital Creative Coach for Brands and Agencies, Founder
WeilCo
Chief Creative Officer
Ogilvy Johannesburg
Presented by:
Insight
Understanding shifts and preparing for growth in uncertain times. A South African perspective from Kantar SA

Masstores (Pty) Ltd t/a Massdiscounters/Game

THE IMPORTANT DISCUSSION ABOUT HOW BRANDS CAN PROTECT THEMSELVES ONLINE IS THE IMPETUS BEHIND THIS WHITE PAPER. OF 14 BURNING TOPICS THAT NEED TO BE ADDRESSED, WE HAVE CHOSEN THREE PRIORITIES FOR THIS STAGE OF THE DISCUSSIONS: BRAND SAFETY, VIEWABILITY AND AD FRAUD.

Released: 
November, 2018
Education Section: 
Region: