Across the digital media ecosystem, advertisers have never stopped their search for solutions to better optimise their campaigns, enhance their customer experience, and explore more meaningful audience activations and efficient identity solutions.

However, some common challenges that they grapple with include inefficiencies in measurement, fraud, brand safety, a lack of transparency, identity mismanagement, and consumer privacy issues.

With the coronavirus outbreak being first and foremost a humanitarian health challenge, it has also dramatically impacted consumer behavior, with potential lasting effects. We will share the latest insights from our consumer sentiment and grocery shopping surveys in Indonesia, China and other Asian markets, and discuss actions that retailers and CPG companies are taking to address the crisis and prepare for the Next Normal.