Amidst heightened stay at home measures in the region, people are now consuming more media. New media behaviours especially in digital and mobile have emerged, fuelled by disrupted daily routines and shifts in consumer motivations, some of which will become “the new abnormal” for the post COVID era.

Across the digital media ecosystem, advertisers have never stopped their search for solutions to better optimise their campaigns, enhance their customer experience, and explore more meaningful audience activations and efficient identity solutions.

However, some common challenges that they grapple with include inefficiencies in measurement, fraud, brand safety, a lack of transparency, identity mismanagement, and consumer privacy issues.