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Lunch
Welcome Address
Welcome Address by MMA India - Country Head
Leverage First-Party Data in A Privacy First World
Keynote Session
In Partnership With:
Balancing Privacy & Growth
Keynote Session
In this session, we will talk about how Meta is striking the balance between the need for user privacy with the advertiser need to drive growth via advertising.
In Partnership With:
Report Launch - Leveraging Consumer Data for Marketing - MMA EY Initiative
Data is focal to business hence it's key for marketers to understand the evolving data landscape and formulate winning data strategies to drive better business outcomes and customer experiences.
MMA India and EY have collaborated for the 2nd edition of the report ‘‘Leveraging consumer data for marketing” based on insights from an MMA and EY joint survey of more than 170 senior marketers across various sectors to understanding the trends amongst the marketing community on consumer data strategy and critical success factors.
The key finding of the survey this year is that everyone is working on collecting data, but doesn’t know how to use it, or is unable to use it effectively. Hence, the panel discussion will focus on must-have data capabilities for marketers.
Keynote Introduction
Panel Session - Leveraging Consumer Data for Marketing - MMA EY Initiative
Panel Session
In Partnership With:
Big Data meets Small (Survey) Data: Enabling sharper consumer targeting
Big Data meets Small (Survey) Data: Enabling sharper consumer targeting
Key Takeaways:
- Use survey data to create a single view of the consumer, without worrying about myriad data silo’s
- Enable sharper consumer targeting through deterministic and look-alike modelling
Data Strategy (Transaction data/ CRM data)
Data Strategy (Transaction data/ CRM data)
Key Highlights:
- Develop a holistic view of the customer to drive engagement/loyalty at different stages of the customer life cycle: Acquisition / Engage & Protect / WinBack
- Creating CX and CRM strategies to work together to have a lasting impact on customers
In Partnership With:
Fireside Chat: Invest in Data to Accelerate Business Transformation
In today’s world of digital disruption, organizations in every field face threats from alternatives with better technology, better business models, better operational value chains and better customer experiences. Digital transformation is not a new phenomenon but more recently we’ve seen it accelerate across all industries. We’re seeing digital innovators disrupt incumbents’ business models left and right by innovating at a much faster pace. These digital innovators understand the power of unifying data across their organization to drive real transformation and value creation.
Join Kamolika Peres, Director, Google Cloud hosting a fireside chat with Gaurav Anand, Chief Digital and Marketing Officer, Loreal to understand their investment in data for business transformation.
In Partnership With:
Leveraging First-Party Data to Drive Brand Impact - A Publisher Perspective
Keynote Session
Mitesh Desai, Head - Sales Excellence & Agency Relationships, HT Media Group would be giving the audience an insight into HT Media's first-hand experience with starting and scaling their own CDP as a part of their first-party data journey in 2022; and the challenges and successes that came along the way.
In Partnership With:
Leverage First-Party Data in A Privacy First World
The digital marketing ecosystem is pivoting in response to user expectations of privacy, and at the core of this shift is the relationship between brands and users. This industry shift is creating a new landscape for businesses, with an increased focus on opportunities for first-party data-driven marketing.
Join Bhaskar Ramesh, Director, Google India as he shares some key trends that are influencing this shift, and take pointers on how your organization can stay ahead of the curve with a robust 1PD strategy. He will also host a panel to hear from brands who have successfully started on their journey of marketing transformation.
In Partnership With:
