2015 Global Smarties Trends Report | MMA Global
2015 Global Smarties Trends Report
Release Date: 
December, 2015
Education Section: 
Topics of Interest: 

Developed by the MMA in partnership with Millward Brown, the 2015 Global Smarties Trends Report cross-references case studies from MMA’s Global Smarties and Cannes Mobile Lions finalists (as well as those on the short list) to delineate shared characteristics and identify key trends.

Each year it reviews the winning roster across these two coveted awards programs to identify emerging, effective mobile marketing trends and share with the industry what makes the winning work so remarkable. 

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