Showtime and GoldPocket Wireless Bring “The L Word Awards” to Wireless Users
Fans of THE L WORD Vote on their Favorite Moments to Win Cast Clothing and Signed DVD Box Sets
(Los Angeles, February 3, 2006) Who has had the Best Kiss on the hit Showtime series THE L WORD? What was the Best Fight Scene? Who Had the Nastiest Breakup? Showtime viewers now have the opportunity to cast their vote on their favorite moments from the show via mobile phones and have a chance to win great prizes!
From January 23rd through February 13th, Showtime mobile alert subscribers for THE L WORD will have the chance to vote and be entered to win prizes, which include clothing worn by the characters Bette, Shane, Dana and Carmen, and signed Season 2 DVD box sets. The campaign, which is being powered by GoldPocket Wireless’s EMConnect Campaign Manager, is open to all Showtime mobile alert subscribers for THE L WORD (www.sho.com).
“Fans of THE L WORD are a dedicated group of viewers with a vibrant community. We are excited to continue to extend this community interaction via mobile phones to not only give them a chance to vote on their favorite moments from the show, but also to give them a chance to win one-of-a-kind prizes,” commented Robert Hayes, Senior Vice President, New Media, Showtime Networks Inc.
Leading content owners utilize GoldPocket Wireless’s content management and delivery platform to create, manage, deliver, and sell mobile content. GoldPocket Wireless’s aggregation platform features a comprehensive network of carrier direct connections and billing integration, enabling content owners to reach virtually every wireless subscriber in the U.S. Content providers have utilized GoldPocket Wireless’s platform to distribute a wide array of premium wireless offerings, ranging from voting and polling to ringtones, wallpapers, and tune-in alerts.
“Showtime has been a great partner with GoldPocket Wireless for some time. We are thrilled to be powering their innovative mobile campaigns,” notes <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Steve Leonard, President of GoldPocket Wireless. “Our campaign management tools, direct carrier connections and billing integration provide the one-on-one seamless communication that Showtime requires to stay in touch with their viewers.”
“The L Word Awards” run from January 23rd through February 13th.
Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME®, THE MOVIE CHANNEL™ and FLIX®, as well as the multiplex channels SHOWTIME® TOO™, SHOWTIME® SHOWCASE, SHOWTIME EXTREME®, SHOWTIME BEYOND®, SHOWTIME NEXT®, SHOWTIME WOMEN®, SHOWTIME FAMILYZONE® and TMC XTRA. SNI also offers SHOWTIME HD®, THE MOVIE CHANNEL HD™, SHOWTIME ON DEMAND™ and THE MOVIE CHANNEL ON DEMAND™. SNI is also an owner and manager of SUNDANCE CHANNEL, a venture of NBC Universal, Robert Redford and SNI. All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME® PPV. Additionally, the advertiser-supported television network SHOWTIME is available in Turkey through a joint venture with UK-based Zone Vision.
About GoldPocket Wireless:
GoldPocket Wireless is the leading provider of mobile content creation, management, and transport solutions to the North American media industry, with the only advanced scalable product suite that allows media companies to manage and deliver all forms of mobile content to any mobile device. GoldPocket Wireless's interactive systems are widely accepted as the industry standard, and the company’s customer list is simply unmatched in North America, including top media companies such as CBS, NBC, CNN, GSN, A&E, History Channel, Sci Fi Channel, and Bravo.
Contact:<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />
Candice Yusim, mPRm for GoldPocket Wireless (323) 933-3399
Stuart Zakim, Showtime Networks, 212-708-1590