A veteran of the digital advertising industry with over 25 years of experience in the Vietnamese media and advertising changes over years, Thanh Nguyen brings a wealth of expertise, leadership roles from global top media, entertainment, tech industry ranging from media research, measurement, optimization for all traditional media into digital transformation in applying tech.

Premium content production on CTV/OTT at VieChannel, VIEON & ADT. Pitching lead and media strategic planning expertise as General Manager role at EssenceMediaCom. Commercial Director at DatVietVAC Group, Business Director at Dentsu Aegis Network. 

Working with short form video, social commerce platform as Vietnam Lead of Client Partner at Bytedance/TikTok from early dates of entering in Vietnam.

Thanh had accumulated knowledge about merchant's ecommerce transformation during the time she worked with majority of Vietnam retailers, SMEs as Commercial Country Head at JOYY/SHOPLINE in providing omni-channel solutions for e-commerce, social commerce, point-of-sales to sell products and services around the world, a full-featured platform with services including online store opening, O2O solution, retail POS systems, advertising placements, business strategy consultation, marketing, and more to empower merchants to succeed in omnichannel retailing and cross-border commerce.