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Global

MMA CMO Fireside chat: “There is No New Normal: what does the future hold for modern marketing?”

Wednesday, September 23, 2020 - 12:30pm to 1:00pm CEST

Region: 
Europe, United Kingdom, Global
Speakers: 
Keith Moor
CMO
Camelot
Chris Babayode
Managing Director EMEA
MMA
Watch the Webinar:

Mobile Marketing across EMEA in 2020 our annual report

Tuesday, September 22, 2020 - 7:30am to 8:30am BST

This webinar will cover the key findings for this year’s report* with comparisons to previous years.

Followed by a discussion, interpretation and what it all means though the eyes of a brand marketer and an agency.

· Mobile budgets have been impacted by the COVID-19 pandemic and half of the sample are allocating in excess of 25% of their budget to mobile, up from 40% last year. Mobile is the fastest growing medium.

· Mobile video remains the key creative asset with marketers starting to create mobile-specific content to drive engagement

Region: 
Global
Speakers: 
Sandra McDill
Global Head of Content
GSK
Kate Walkom
Global Account Director Coca-Cola
UM
Amy Rodgers
Managing Editor, Research & Rankings
WARC
Chris Babayode
Managing Director EMEA
MMA
Watch the Webinar:

84% of Consumers in Indonesia are willing to see ads in exchange for free streaming video

 

Jakarta, Indonesia, September 3, 2020 -- Integral Ad Science (IAS), the global leader in digital ad verification, today released the results of a new research report exploring 'The Impact of Stay-at-Home Behaviours on CTV’ among Indonesian consumers. Connected TV (CTV) has become mainstream in Indonesia with 7 in 10 consumers having access to it and a whopping 92% of consumers have increased their consumption of streaming content during the COVID-19 pandemic.

Submitter's Company: 
News Type: 
Member Press Release
Survey

Marketing Capabilities Benchmark (MCB)

For Individual marketers to quickly assess their organization

Indeed

Email in 2020 by ValueFirst

'Email in 2020' captures the detailed view about the global email marketing landscape to keep up with ever-changing best practices and highlighting the best techniques across industries.

Get data and insights into the most measurable marketing tactics on the planet.

To get in touch with ValueFirst, write to [email protected]

Log in with your MMA membership to gain full access to member research.

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If your company is an MMA member and you need log-in information, please email [email protected].

PDF(s): 
PDF icon email-2020-report-vf.pdf
Content Tags (Deprecated): 
Effective Mobile Marketing
email
email marketing
Resource

MarCaps Readiness Assessment (MRA)

For CMOs to conduct an organization-wide, in-depth assessment
The MarCaps Readiness Assessment is a comprehensive and objective capability strength evaluation tool that goes beyond common maturity models. Capability importance varies by industry, customer segment, and brand.

Gimbal Acquires InStadium to Boost Key Audience Reach as Live Sports Return to Play

LOS ANGELES, August 13, 2020 - Gimbal announced today that it has acquired the assets of InStadium, the nation’s largest fan engagement platform. With the power of Gimbal’s location intelligence and identity solutions, Gimbal InStadium will offer a new suite of solutions for sports and entertainment companies to reach fans and extend high-impact branding opportunities for advertisers across all channels. 

Submitter's Company: 
News Type: 
Member Press Release
Resource

MarCaps Capability Design (MCD)

How can we create a capability development plan?
Leveraging insights from the Customer Value Equation and the MarCaps Readiness Assessment, the MarCaps Capability Design workshop helps the marketing leadership team develop a clear transformation strategy and action steps to get started on the transformation journey.
Resource

Customer Value Equation (CVE)

How do I know where to invest our time and resources from the ever-growing list of marketing activities?
Determine what capabilities matter from a customer perspective: A Customer Value Equation study answers how important are different marketing activities to your customers’ purchase decisions. It uses conjoint-like primary research to identify what capabilities matter in your industry, customer segments, and to your customers/ prospects.