The world of business is undergoing one of the most profound transformations of the last century. The short-term disruption of COVID-19 creates an extraordinary marketplace, where 90% of the interactions a brand has with its consumers and customers will be through digital channels.

With subject matter experts from marketing to technology, the MMA EMEA Podcast series is designed to help build mobile marketing capabilities for marketers by providing information in clear and concise interviews developed to inform and inspire.

In this sesion Ionut Ciobotaru, founder of PubNative and the Chief Product Officer of Verve Group, talks to Peggy Anne Salz about PubNative Joining Forces With Applift And Verve To Form The Unified Data-First Brand Performance Ad Platform, VERVE GROUP.

At MMA we take marketing seriously. That’s why we spend millions of dollars on research each year, to validate—and create—the tools and techniques that enable brands to perform at their best.

Join us for the MMA Member Town Hall and learn how to leverage our intellectual property related to marketing productivity, risk management, attribution, organizational structure and other topics that are of real interest to marketing executives worldwide. 

At MMA we take marketing seriously. That’s why we spend millions of dollars on research each year, to validate—and create—the tools and techniques that enable brands to perform at their best.

Join us for the MMA Member Town Hall and learn how to leverage our intellectual property related to marketing productivity, risk management, attribution, organizational structure and other topics that are of real interest to marketing executives worldwide. 

At MMA we take marketing seriously. That’s why we spend millions of dollars on research each year, to validate—and create—the tools and techniques that enable brands to perform at their best.

Join us for the MMA Member Town Hall and learn how to leverage our intellectual property related to marketing productivity, risk management, attribution, organizational structure and other topics that are of real interest to marketing executives worldwide. 

The unreachables are a highly desirable demographics made up of tech savvy millennials  that are cord-cutters or cord-nevers. In this webinar, Stephanie Quan, Director of Program Management, Brand Partnership Studio at Twitch, will share how two brands, Miller Lite and Charmin, collaborated with and leveraged Twitch personalities to create branded content that was able to reach this elusive demographic. Find out the strategies and tactics they employed to drive engagement with the brand, win new consumers and cement themselves in the heart of the gamer community

Preventing mobile fraud can seem like a futile effort. Fraudsters are constantly evolving and coming up with sophisticated new ways to siphon marketing dollars from acquiring real customers. How should marketers safeguard their apps? This webinar will offer an inside look at how leading companies are combating mobile fraud. Attendees will learn about the types of mobile fraud, how to identify if it’s happening to you and discuss proven real-world tactics to reduce fraud and establish controls to protect your advertising spend.

You’ve done an audit and discovered serious fraud violations, now what? From the perspective of marketers, this lively discussion will talk about the value and benefit of getting a handle on fraud, how to monitor signals to dynamically block and establish controls in real-time, and advice on collaborating with partners and networks.