Purpose is no longer a tagline, it’s a business imperative. This session uncovers how leading brands are embedding purpose into their strategies, ensuring it drives innovation, strengthens consumer loyalty, and contributes to measurable growth. Discover how to operationalize purpose without losing authenticity.
AI can generate content, but only humans create ideas that move people. This keynote celebrates the brave, culture-rich campaigns making Vietnamese marketing unforgettable. Expect examples of emotional storytelling, humor that lands, and creative work that drives real-world impact. It’s about standing out in a sea of sameness with ideas that actually connect.
Marketers are drowning in dashboards but starving for real insight. This session is all about cutting through the noise to measure what truly matters. From smarter attribution to unified data systems and outcome-based KPIs, discover how today’s leaders are using measurement not just to report results, but to unlock real growth.
They’re digital-first, deeply values-driven, and allergic to anything fake. This session unpacks the mindset of Vietnam’s next generation of consumers. What earns their trust, what grabs their attention, and what makes them bounce? From real talk on values to scroll-stopping content, learn how brands can stay relevant and relatable to the no-filter generation.
Media and creative often sit in silos, but today’s best campaigns are born where they meet. This session dives into how integrated thinking is driving better storytelling, better targeting, and better results.
We’ll explore real examples of how media insights can shape creative ideas, and how creative decisions influence media performance. Learn how brands and agencies are breaking down walls to unlock faster, sharper, and more effective campaigns.
AI is changing how brands connect, respond, and personalize across the customer journey. This session explores how marketing leaders are using AI not just to automate but to elevate the entire experience. From predictive personalization to AI-powered service and journey orchestration, learn how smart CX can directly drive business growth.
Customer expectations are higher than ever. Discover how brands are reimagining customer experiences through cutting-edge technology, real-time feedback, and seamless interactions that turn one-time buyers into lifelong advocates.
AI is no longer the future, it’s your newest team member. Discover how forward-thinking brands are using AI to personalize at scale, reduce complexity, and build smarter audience personas faster than ever. We’ll also explore how to keep it ethical, with tools and guides that help your AI efforts stay sharp and responsible. Spoiler alert, AI isn’t replacing marketers, it’s replacing the guesswork.
ROAS doesn’t tell the whole story anymore. This session explores how modern marketers are redefining success with metrics that reflect brand health, customer lifetime value, and long-term impact.
Growth hacking has become a mindset for modern marketing leaders. This session unpacks how CMOs are using rapid experimentation, smart data, and creative precision to unlock new levels of performance. From optimizing media mix to building high-impact campaigns faster, learn what it takes to lead growth in a competitive, fast-moving market.
Que My, Vo Pham (Jaymie)
Strategic Alliances & Membership Manager
MMA Global in Vietnam, Myanmar, and Cambodia
M: +84 902 939 108
E: [email protected]