• Smarties X Global
  • North America
  • EMEA
  • APAC
  • Türkiye
  • India
  • Vietnam
  • MENA
  • Indonesia
  • Germany
  • Thailand
  • Philippines
  • KSA

Presenting The Smarties X Global 2023 Winners

← Swipe to scroll through the gallery →
Louis Vuitton's Destination Aranya

Smarties X Global Best In Show

LVMH and Mindshare for

Louis Vuitton's Destination Aranya

Credits

Emmanuelle Boutet, Vice President, Louis Vuitton
Susan Lu, Media & Digital Director, Louis Vuitton
Benjamin Condit, CEO, Mindshare China
Jimmy Kuo, Managing Director, L'Atelier China
Lauren Cadman, Strategy Deputy General Manager, L'Atelier China
Echo Feng, Business Director, L'Atelier China
Kayla Xu, Strategy Director, L'Atelier China
Pierre Xu, Deputy General Manager, Mindshare China

Watch Video

Purpose Driven Marketing

Smarties X Global – Brand Purpose / Activism

Campaigns that use the brand's platform to promote a cause or social issue, including sustainability, to benefit society and give back for the greater good. This can include social, political, corporate sustainability, economic, and/or environmental campaigns for brands, products, services, or initiatives addressing a new program or expanding on an existing one. Example: campaigns focused on giving back to society and promoting social responsibility through a brand's influence and reach.

Gold Winner

#TurnYourBack
Unilever and Mindshare for

#TurnYourBack

Watch Video | Credits

Silver Winner

Cif - Beautiful When Clean Project
Unilever / Cif and SOBRAZ İLETİŞİM for

Cif - Beautiful When Clean Project

Watch Video | Credits

Bronze Winner

See My Skin
Unilever and Mindshare for

See My Skin

Watch Video | Credits

Bronze Winner

Indeed Rising Voices Season 2
Indeed and EssenceMediacom for

Indeed Rising Voices Season 2

Watch Video | Credits
Purpose Driven Marketing

Smarties X Global – Social Impact Marketing

We believe that marketing can change the world. This award is a recognition to modern-day marketing that drives forward socially responsible marketing that creates significant social change and/or deliver against a public service while demonstrating real impact and creativity, & translates into a compelling call-to action to effect positive social change. Includes lobbying, fundraising, expanding, informing, or positively changing attitudes and behaviors.

Gold Winner

#TurnYourBack
Unilever and Mindshare for

#TurnYourBack

Watch Video | Credits

Silver Winner

How Biti’s a footwear brand proves its national brand position by celebrating 40 years of Vietnam progress in 1.6 seconds
Biti's and dentsu Redder for

How Biti’s a footwear brand proves its national brand position by celebrating 40 years of Vietnam progress in 1.6 seconds

Watch Video | Credits

Silver Winner

#StandUpToJewishHate
Foundation to Combat Antisemitism and Mindshare for

#StandUpToJewishHate

Watch Video | Credits

Bronze Winner

The Milestone Initiative
Ally Financial and EssenceMediacom for

The Milestone Initiative

Watch Video | Credits
Purpose Driven Marketing

Smarties X Global – Diversity & Inclusion

Campaigns or marketing programs raising the audience’s appreciation by providing the means and opportunities to reduce inequality based on age, sex, sexual orientation, disability, race, ethnicity, origin, religion or economic status (e.g., contractual workers, people with disabilities, small farmers, etc.) and consciousness for the sublime - (painting, sculpture, architecture, music, literature, history, etc.) - in order to uplift the lives of people and society at large. Describe creative work or strategy specifically directed to these communities and any relevant cultural differences.

Gold Winner

MAYBELLINE 3.0 - EVERY FLAW IS A 10
L'OREAL and XYZ SAIGON for

MAYBELLINE 3.0 - EVERY FLAW IS A 10

Watch Video | Credits

Silver Winner

Doritos Rainbow #RespectMyIdentity
PepsiCo and AlmapBBDO for

Doritos Rainbow #RespectMyIdentity

Watch Video | Credits

Bronze Winner

Impact Index
Tyson Foods and Mindshare for

Impact Index

Watch Video | Credits
Purpose Driven Marketing

Smarties X Global – Sustainability

Award that focuses on all aspects of sustainability for a campaign that promotes a brand, product or initiative. It can include corporate sustainibility initiatives as well.

Gold Winner

Tires to Roads
Aramco and Leo Burnett for

Tires to Roads

Watch Video | Credits

Silver Winner

Drones versus Desertification
Aramco and Leo Burnett for

Drones versus Desertification

Watch Video | Credits

Bronze Winner

Aquafina Ripple Maker Community - Green is a new Blue
Suntory PepsiCo Vietnam Beverage and Publicis Media / Dentsu Redder, Unigons Vietnam for

Aquafina Ripple Maker Community - Green is a new Blue

Watch Video | Credits

Bronze Winner

GreenGRP
ClimatePartner and MEDIAPLUS / SERVICEPLAN for

GreenGRP

Watch Video | Credits
Marketing Impact

Smarties X Global – Brand Experience

Communicating your brand and positioning it in the market is core to business success. Campaigns that showcase excellent marketing strategies bridging the gap between the brand and the consumer, brand growth, development, and enrichment. Includes establishing brand recognition, meaningful relationships, memorable engaging experiences, and unique connections, either in single or multimedia platforms that created a 360-customer experience. Additionally, campaigns may incorporate new-age technological solutions to achieve desired business results and make a significant impact on the business.

Gold Winner

BlackPink in your Oreo
Mondelez International and Leo Burnett for

BlackPink in your Oreo

Watch Video | Credits

Gold Winner

Petra Milk
Grupo Petropolis and BETC Havas for

Petra Milk

Watch Video | Credits

Silver Winner

Valda Heavy Metal Subway
Valda and Havas Media for

Valda Heavy Metal Subway

Watch Video | Credits

Silver Winner

Louis Vuitton's Destination Aranya
LVMH and Mindshare for

Louis Vuitton's Destination Aranya

Watch Video | Credits
Marketing Impact

Smarties X Global – Instant Impact / Promotion

Best and most effective use of a promotion, either standalone or part of an integrated multi-media – new technologies campaign ranging from contests and coupons to special offers, sweepstakes, and POS/Merchandising. The entry might be a prize draw, a competition, a demo, a coupon, a rebate, a giveaway, a reward scheme, or an instant win campaign to support the sales and business impact of marketing, a product or service directed at either the customer, sales staff, or distribution channel members.

Gold Winner

Castrol's Amateur Esports League: Leveling Up the Customer Relationship
BP and Mindshare for

Castrol's Amateur Esports League: Leveling Up the Customer Relationship

Watch Video | Credits

Silver Winner

Yas Yas Baby
Yas Island and Initiative for

Yas Yas Baby

Watch Video | Credits

Silver Winner

Cupcake Vineyards Summer of Joy Digital Advertising Campaign
The Wine Group and AdTheorent for

Cupcake Vineyards Summer of Joy Digital Advertising Campaign

Watch Video | Credits
Marketing Impact

Smarties X Global – Customer Journey Marketing - Lead Generation / CRM

Campaigns that have a significant impact on the business by strategically applying marketing technology, including third-party platforms such as CRM, CMS, and payment systems. Entries should demonstrate how the use of these platforms generated prospects and leads, resulting in increased sales, conversions, purchase intent, or loyalty and retention, while delivering measurable ROI results and business impact. Successful campaigns should showcase the potential of these platforms to deliver tangible results, and how they were used to provide the best possible experience for customers while driving brand growth and success.

Gold Winner

HEINEKEN SILVER From Gems to Silver
Heineken and Leo Burnett for

HEINEKEN SILVER From Gems to Silver

Watch Video | Credits

Gold Winner

Aquafina Ripple Maker Community - Green is a new Blue
Suntory PepsiCo Vietnam Beverage and Publicis Media / Dentsu Redder, Unigons Vietnam for

Aquafina Ripple Maker Community - Green is a new Blue

Watch Video | Credits

Silver Winner

Lifebuoy Tet 2022 - The Safe Ticket Home
Unilever and Mindshare for

Lifebuoy Tet 2022 - The Safe Ticket Home

Watch Video | Credits

Bronze Winner

ENSURE GOLD Go Ahead Stronger, Together
ABBOTT/ Ensure Gold and Publicis Worldwide for

ENSURE GOLD Go Ahead Stronger, Together

Watch Video | Credits
Marketing Impact

Smarties X Global – Product and / or Service Launch

Campaigns showcasing an effective customer focused product or service launch. Work that launched, or re-launched, a product or service highlighting the impact your launch had on consumer perception, increase in sales etc. achieved growth and measurable success. Innovation/creativity, clear strategic thinking, effectiveness, and tangible results are key points to be shared.

Gold Winner

adidas Superstar Ravi
adidas and Havas for

adidas Superstar Ravi

Watch Video | Credits

Silver Winner

Louis Vuitton's Destination Aranya
LVMH and Mindshare for

Louis Vuitton's Destination Aranya

Watch Video | Credits

Silver Winner

Cif Nicknames
Unilever and Soko for

Cif Nicknames

Watch Video | Credits
Marketing Impact

Smarties X Global – Real Time Marketing

Campaigns showcasing the most successful and engaging creative and media execution based on real-time information and platforms delivering on the brand's objectives. Campaigns that include new age technology solutions in an immediate and meaningful way delivered for achieving desired business results and business impact. Use of GPS, geolocation and/or proximity technologies. Brands and tech providers giving their consumers an engaging, personalised and targeted brand experience using proximity technology or location-based data or contextual targeting. Campaign must include specifics on business impact against marketing goals.

Silver Winner

P/S - WHEN WAS THE LAST TIME YOU MET A DENTIST?
Unilever and Mindshare for

P/S - WHEN WAS THE LAST TIME YOU MET A DENTIST?

Watch Video | Credits

Silver Winner

VIETJET - PERSONALIZATION WITH REAL-TIME DATA
VIETJET and PMAX for

VIETJET - PERSONALIZATION WITH REAL-TIME DATA

Watch Video | Credits

Bronze Winner

Elidor X TOG Young Women Support Centers & Solidarity Monument on Our Own Pathı
Unilever and PHD for

Elidor X TOG Young Women Support Centers & Solidarity Monument on Our Own Pathı

Watch Video | Credits
Marketing Impact

Smarties X Global – Co-branded Marketing

Success of a co-branded campaign out of a partnership driven on innovation/tech adoption among any of the following: an agency, media owner, brand or ad technology owner, and even brand to brand collaboration showcasing key busines impact metrics hinged on collaboration as a key element to the success of the campaign.

Gold Winner

adidas Superstar Ravi
adidas and Havas for

adidas Superstar Ravi

Watch Video | Credits

Silver Winner

Deliver World Cup to Your Home
Delivery Hero and Carat Media for

Deliver World Cup to Your Home

Watch Video | Credits

Bronze Winner

The Milestone Initiative
Ally Financial and EssenceMediacom for

The Milestone Initiative

Watch Video | Credits
Marketing Impact

Smarties X Global – Small Budget, Big Impact

The campaigns should demonstrate how they maximized the impact of their limited resources and delivered measurable outcomes. The budget range for this category is from $5k to $25k. Entries should include a clear description of the campaign objectives, strategy, execution, and results, as well as evidence of the budget spent.

Gold Winner

Sunquick FoodPanda Mixologists
Barkath Co-Ro Manufacturing Sdn Bhd and Mindshare for

Sunquick FoodPanda Mixologists

Watch Video | Credits

Silver Winner

Valda Heavy Metal Subway
Valda and Havas Media for

Valda Heavy Metal Subway

Watch Video | Credits

Silver Winner

The Grillmasters Are Hitting the Field
Unilever and U-studio Istanbul Powered by Oliver for

The Grillmasters Are Hitting the Field

Watch Video | Credits

Bronze Winner

ATELIER GELARTO HACK THE MOVIE
Unilever and Pixiu Digital Pazarlama Hizmetleri A.S / Pixiu Digital Pazarlama Hizmetleri A.Ş for

ATELIER GELARTO HACK THE MOVIE

Watch Video | Credits
Impact Media

Smarties X Global – Omnichannel Marketing

Campaigns utilizing digital as core strategy, that demonstrate strategic and tactical thinking in the use of multiple media touchpoints (TV, print, radio, outdoor, PR, direct marketing, etc) to deliver a compelling, business impact while delivering key messages. Media strategy highlighting how the channels came together to deliver outstanding results.

Gold Winner

Dove: 100 Girls, 100 Kinds of Beauty
Unilever and Mindshare for

Dove: 100 Girls, 100 Kinds of Beauty

Watch Video | Credits

Gold Winner

#StandUpToJewishHate
Foundation to Combat Antisemitism and Mindshare for

#StandUpToJewishHate

Watch Video | Credits

Silver Winner

Aquafina Ripple Maker Community - Green is a new Blue
Suntory PepsiCo Vietnam Beverage and Publicis Media / Dentsu Redder, Unigons Vietnam for

Aquafina Ripple Maker Community - Green is a new Blue

Watch Video | Credits
Impact Media

Smarties X Global – Cross Digital Media Marketing

Truly digital campaigns are now the main stay of many marketing and advertising strategies and are driving most of the spends integrating a minimum of 3 applications or mediums that enhances a brand experience. Showcase the various digital platforms and devices used to develop and amplify meaningful consumer engagement and business impact. This may include but is not limited to desktop, mobile, wearable technology, outdoor installations, (digital) billboards, retail experiences etc. Submissions for this category should hit the above marks and be strategically customized for each experience while delivering ROI.

Gold Winner

KangShiFu: Propelling Restaurants to Stardom
Master Kong and Mindshare for

KangShiFu: Propelling Restaurants to Stardom

Watch Video | Credits

Silver Winner

Yas Yas Baby
Yas Island and Initiative for

Yas Yas Baby

Watch Video | Credits

Bronze Winner

How GHTK disrupted the last-mile delivery category in Vietnam with the repositioning campaign of high empathy to their customer
GHTK and dentsu Redder for

How GHTK disrupted the last-mile delivery category in Vietnam with the repositioning campaign of high empathy to their customer

Watch Video | Credits
Impact Media

Smarties X Global – Social Media Marketing

This category aims to recognize outstanding marketing and advertising campaigns that utilize one or multiple social platforms to reach a targeted audience, impact business objectives, and enhance relationships with brands, communities, or consumers. Successful strategies that have effectively communicated with target audiences through social messaging apps and text messaging (SMS/MMS, RCS) to drive sales, engagement, leads, or even foot traffic will be highly considered. The submission should demonstrate how client objectives were met and a significant return on investment (ROI) was achieved through the strategies.

Gold Winner

BlackPink in your Oreo
Mondelez International and Leo Burnett for

BlackPink in your Oreo

Watch Video | Credits

Silver Winner

KangShiFu: Propelling Restaurants to Stardom
Master Kong and Mindshare for

KangShiFu: Propelling Restaurants to Stardom

Watch Video | Credits

Silver Winner

Connecting with Nature, Regenerating the Youth - La Vie's success story
Nestle and Nestle/La Vie for

Connecting with Nature, Regenerating the Youth - La Vie's success story

Watch Video | Credits

Bronze Winner

Sunlight Floorcare – Sorry for your inconvenience
Unilever and Mindshare for

Sunlight Floorcare – Sorry for your inconvenience

Watch Video | Credits
Impact Media

Smarties X Global – Creator / Influencer / Celebrity Marketing

Campaigns showcasing the best use of social platform/influencers highlighting new community sales models & advertising strategies, creatives capturing consumer attention, interaction and engagement that encourage transactions. Content related to a brand created by consumers, the creator economy - showcase how your brand has used a creator to create special content for your campaign with mostly seamless experience, and shared through social media to increase brand engagement, sales, create buzz about a product or service. Share quantifiable results demonstrating how the influencers used in the campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.

Gold Winner

Cif Nicknames
Unilever and Soko for

Cif Nicknames

Watch Video | Credits

Silver Winner

CG-LEE – Live MAX
VNGGames and VNG for

CG-LEE – Live MAX

Watch Video | Credits

Bronze Winner

Vim Black. Fake Product, Real Impact.
Unilever and MullenLowe Lintas for

Vim Black. Fake Product, Real Impact.

Watch Video | Credits

Bronze Winner

Clear's KPL Player Cards Launch
Unilever and Mindshare for

Clear's KPL Player Cards Launch

Watch Video | Credits
Impact Media

Smarties X Global – Gaming, Gamification & E-Sports

Campaigns showcasing interactive storytelling as a main stay of the campaign and mainstream gaming apps, gamification applications, in campaign/app gaming or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Be specific in describing how the brand is positioned in the gaming environment and the desired results for the business derived from the campaign.

Gold Winner

How Techcombank gamified transaction experiences, turning their bank app into the first banking entertainment loyalty hub?
Techcombank and dentsu Redder for

How Techcombank gamified transaction experiences, turning their bank app into the first banking entertainment loyalty hub?

Watch Video | Credits

Silver Winner

Clear's KPL Player Cards Launch
Unilever and Mindshare for

Clear's KPL Player Cards Launch

Watch Video | Credits

Bronze Winner

Mobile Gamification Slays Monstrous Industry Benchmarks in KitKat Mudik BreakHunt Campaign
Nestle and Dentsu / Digital Turbine Inc. for

Mobile Gamification Slays Monstrous Industry Benchmarks in KitKat Mudik BreakHunt Campaign

Watch Video | Credits
Impact Media

Smarties X Global – Social Messaging / Chat Apps / Text Messaging

Campaigns that demonstrate the innovative and creative use of social messaging apps and text messaging (SMS/MMS, RCS) to communicate to a targeted audience to market, inform or help customers in pursuit of brand growth & success having a significant impact on the business as a results.

Gold Winner

Mother Ai
MediaMarkt and Universal McCann for

Mother Ai

Watch Video | Credits

Silver Winner

P/S - WHEN WAS THE LAST TIME YOU MET A DENTIST?
Unilever and Mindshare for

P/S - WHEN WAS THE LAST TIME YOU MET A DENTIST?

Watch Video | Credits

Bronze Winner

Surf Sisters - Unlocking Mekong Delta
Unilever and Mindshare for

Surf Sisters - Unlocking Mekong Delta

Watch Video | Credits
Emerging Tech Marketing

Smarties X Global – Data Insights / Contextual Marketing

Use of customer data, analytics, and technology, that play an integral role in the development and execution of a meaningful relationship with a specific audience. Show the most successful and engaging media and creative execution based on real-time information and/or data insights and platform to shape the marketing strategies delivering on the brand's objectives rooted in data-driven customer insight contributing significantly to the business impact including ROI demonstrating elements, such as segmentation or real time targeting, to improve the end user's experience.

Gold Winner

HOW DID ABBOTT VIETNAM UTILIZE MASSIVE FIRST-PARTY DATA INSIGHTS TO UPLIFT LIFETIME VALUE BY +47%?
ABBOTT and ABBOTT for

HOW DID ABBOTT VIETNAM UTILIZE MASSIVE FIRST-PARTY DATA INSIGHTS TO UPLIFT LIFETIME VALUE BY +47%?

Watch Video | Credits

Silver Winner

Akbank- Unleashing Power of Conversational Sales
Akbank and Akbank for

Akbank- Unleashing Power of Conversational Sales

Watch Video | Credits

Bronze Winner

Lifebuoy Pride - The Discrimination Removal
Unilever and Mindshare for

Lifebuoy Pride - The Discrimination Removal

Watch Video | Credits
Emerging Tech Marketing

Smarties X Global – Programmatic

A campaign that demonstrates how the use of a programmatic/RTB platform improved targeting and increased the efficiency and effectiveness in buying, selling, and creating a digital/mobile advertising solution. Entries can include campaigns using creative applications of mobile-based intelligent technology. Includes AI, chat-bots, facial recognition, etc. delivering business results maximising the use of automated media solutions to create memorable campaigns.

Gold Winner

Choctaw Casinos & Resorts Table Games Digital Advertising Campaign
Choctaw Casinos & Resorts and The Richards Group / AdTheorent for

Choctaw Casinos & Resorts Table Games Digital Advertising Campaign

Watch Video | Credits

Silver Winner

P/S - WHEN WAS THE LAST TIME YOU MET A DENTIST?
Unilever and Mindshare for

P/S - WHEN WAS THE LAST TIME YOU MET A DENTIST?

Watch Video | Credits

Bronze Winner

Cupcake Vineyards Summer of Joy Digital Advertising Campaign
The Wine Group and AdTheorent for

Cupcake Vineyards Summer of Joy Digital Advertising Campaign

Watch Video | Credits
Emerging Tech Marketing

Smarties X Global – Performance Marketing

This category recognises a campaign where brand and performance have combined to drive success for a brand. It could be a focus on using integrated creative strategies to drive lower CPA, sharing data to fuel returns or working together in a collaborative manner. Whether it’s affiliate marketing working with paid search, paid social working with display advertising, or another combination of results-based marketing, we’re rewarding a company or team that has combined two or more activities for great results.

Gold Winner

HOW DID ABBOTT VIETNAM UTILIZE MASSIVE FIRST-PARTY DATA INSIGHTS TO UPLIFT LIFETIME VALUE BY +47%?
ABBOTT and ABBOTT for

HOW DID ABBOTT VIETNAM UTILIZE MASSIVE FIRST-PARTY DATA INSIGHTS TO UPLIFT LIFETIME VALUE BY +47%?

Watch Video | Credits

Silver Winner

Cashback Chronicles
Upside and Moburst for

Cashback Chronicles

Watch Video | Credits

Bronze Winner

Algida Real-Time Targeting with Dynamic Creatives
Unilever and PHD for

Algida Real-Time Targeting with Dynamic Creatives

Watch Video | Credits
Emerging Tech Marketing

Smarties X Global – Audio / Voice / Sonic Branding

Campaigns that used voice recognition technology, audio identities, or other audio advertising to create consumer demand and engagement, enhance the consumer experience, or reinforce brand identity. Includes audio logos, audio branding, voice assistant devices, such as Alexa, Google Home, and audio platforms like Pandora, Spotify, YouTube, etc., or activation leveraging a space or using a more permanent spatial feature. Campaigns and/or individual measures that demonstrate a special effort and/or excellent interpretation of existing data. This includes excellently developed and implemented insights as well as exceptionally executed segmentations, the acquisition and/or enrichment of data and specific knowledge about the addressees, the granting of permissions, etc.

Silver Winner

The Great Christmas Hack
Claro and Havas Media for

The Great Christmas Hack

Watch Video | Credits

Silver Winner

Champions League Ferry
Mastercard and Komputer for

Champions League Ferry

Watch Video | Credits
Emerging Tech Marketing

Smarties X Global – Experimental / Innovation Technology

Campaigns that enhance a branded experience by using experimental and innovative technology or applications including the use of Web 3.0 to create immersive large-scale or small-scale digital experiences and events in a way that impresses consumers and drives deeper engagement for fans, ultimately delivering an unforgettable digital or physical experience. Seeking campaigns that showcase creative use of media, highlighting innovative ways of using new or existing technology or applications that are genuinely groundbreaking or innovative to engage with consumers and drive engagement. Examples could include art exhibitions, fairs, trade shows, and signage. Submissions should also include quantifiable business results.

Gold Winner

The Homeless Gallery
Hinz&Kunzt / Hamburger Kunsthalle and MEDIAPLUS / Philipp und Keuntje / Mantikor for

The Homeless Gallery

Watch Video | Credits

Gold Winner

Drones versus Desertification
Aramco and Leo Burnett for

Drones versus Desertification

Watch Video | Credits

Silver Winner

Dulux - Enjoy the moment - Painting AI Dreams
AkzoNobel and Carnival Entertainment for

Dulux - Enjoy the moment - Painting AI Dreams

Watch Video | Credits
Emerging Tech Marketing

Smarties X Global – Spatial / AR / VR / NFT / Metaverse Tech

Moving to Web 3.0 means more privacy and less ability to reach customers the way we do now. Campaigns that are building communities and experiences for customers (including metaverse) and finding advertising opportunities including partnerships and collaborations with creators to leverage their audience and bring innovation, impact and communication power to the brand through use of new technology like NFT to enhance the visual experience of a brand, product, service, or message including, but not limited to AI, AR, VR, robotics, gadgets and electronics, wearable and interactive technology etc. Can be a stand-alone experience, or an extended reality which combines all new Web 3.0 technologies.

Gold Winner

Smile to Unlock: E-commerce Discounts Meet Joyful Engagement
Global Digital Niaga and Wavemaker / Wavemaker/YMT for

Smile to Unlock: E-commerce Discounts Meet Joyful Engagement

Watch Video | Credits

Silver Winner

Beating the Heat with Context and Content
The Coca-Cola Company and EssenceMediacom for

Beating the Heat with Context and Content

Watch Video | Credits

Bronze Winner

Let Your Sole Out
General Mills and Mindshare for

Let Your Sole Out

Watch Video | Credits
Emerging Tech Marketing

Smarties X Global – Contextual Targeting

Use of GPS, geolocation and/or proximity technologies. Brands and tech providers giving their consumers an engaging, personalised and targeted brand experience using proximity technology or location-based data or contextual targeting . Campaign must include specifics on business impact against your marketing goals.

Gold Winner

Dove The Best Pink Care Reminder
Unilever and Mindshare for

Dove The Best Pink Care Reminder

Watch Video | Credits

Gold Winner

Choctaw Casinos & Resorts Table Games Digital Advertising Campaign
Choctaw Casinos & Resorts and The Richards Group / AdTheorent for

Choctaw Casinos & Resorts Table Games Digital Advertising Campaign

Watch Video | Credits

Bronze Winner

Lifebuoy Tet 2022 - The Safe Ticket Home
Unilever and Mindshare for

Lifebuoy Tet 2022 - The Safe Ticket Home

Watch Video | Credits
Emerging Tech Marketing

Smarties X Global – Digital Out-of-Home (DOOH)

Digital out of home advertising is the integration of offline out-of-home advertising with digital elements. This includes any out-of-home (OOH) display, digital billboard or digital signage that can change its advertising content remotely using addressable electronic, LED, and screen technology but excludes TV advertising and radio advertising. It does not include vinyl or static billboards, bus shelters or other static displays or panels.

Gold Winner

Vaseline - The UV Alarmer
Unilever and Mindshare for

Vaseline - The UV Alarmer

Watch Video | Credits

Bronze Winner

ROCKSTAR - 3D PROJECTION MAPPING EVENT
Suntory PepsiCo Vietnam Beverage and Publicis Media for

ROCKSTAR - 3D PROJECTION MAPPING EVENT

Watch Video | Credits
E-commerce marketing

Smarties X Global – Live (Streaming) E-commerce

Campaigns showcasing best use of content through live streaming highlighting marketing & advertising strategies, creatives capturing consumers attention, interaction and engagement that encourage transactions. Please share quantifiable results demonstrating how the influencers or celebrities used in the campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.

Gold Winner

Clear's KPL Player Cards Launch
Unilever and Mindshare for

Clear's KPL Player Cards Launch

Watch Video | Credits

Silver Winner

L’OREAL PARIS Building The #1 Serum
L'Oreal and Starcom for

L’OREAL PARIS Building The #1 Serum

Watch Video | Credits

Bronze Winner

Carte d'Or Gold Selection Golden Hour
Unilever and Pixiu Digital Pazarlama Hizmetleri A.S / Pixiu Digital for

Carte d'Or Gold Selection Golden Hour

Watch Video | Credits
E-commerce marketing

Smarties X Global – Integrated Ecommerce Innovation

Campaigns showcasing best use of 360 E-commerce highlighting marketing & advertising strategies, creatives and online experiences & activations on an ecommerce platform to carry out innovative marketing/sales methods to achieve marketing purposes and business results. Please share quantifiable results demonstrating how the campaign and any influencers or celebrities used, successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.

Gold Winner

Shoppable Walmart Hub
BP and Mindshare for

Shoppable Walmart Hub

Watch Video | Credits

Gold Winner

HOW LA VIE 19 LITERS TRANSFORMS ITS BUSINESS MODEL
Nestle and OpenMind/WPP / Nestle/La Vie for

HOW LA VIE 19 LITERS TRANSFORMS ITS BUSINESS MODEL

Watch Video | Credits

Bronze Winner

HEINEKEN SILVER From Gems to Silver
Heineken and Leo Burnett for

HEINEKEN SILVER From Gems to Silver

Watch Video | Credits
E-commerce marketing

Smarties X Global – O2O / New Retail / Innovative & New Tech Sales Channels

This award celebrates the best use of new technologies in O2O marketing, where online and offline channels and data are integrated and innovated to provide users with better participation and buying experience. The campaign should demonstrate how it used media creatively and strategically to connect with consumers and achieve the desired results / business impact. The campaign should also highlight how it used influencers or celebrities to drive brand experience / purpose, traffic, and transactions. The campaign should share quantifiable results that show the effectiveness and ROI of the O2O marketing strategy. Highlight marketing & advertising strategies, creatives capturing consumers attention, targeted and engaged audience(s), and encouraged transactions.

Gold Winner

VIETJET - HAPPINESS IS TO ENJOY FLYING
VIETJET and PMAX for

VIETJET - HAPPINESS IS TO ENJOY FLYING

Watch Video | Credits

Bronze Winner

Frestea Ramadan enabled by Grivy x WPP OpenX
The Coca-Cola Company and WPP OpenX / Grivy for

Frestea Ramadan enabled by Grivy x WPP OpenX

Watch Video | Credits
E-commerce marketing

Smarties X Global – Social / Influencer Commerce

Campaigns showcasing best use of social platform / influencers or celebrities highlighting new community sales models & advertising strategies, creatives capturing consumers attention, interaction and engagement that encourage transactions. Pls share quantifiable results demonstrating how the influencers or celebrities used in the campaign successfully drove brand experience / purpose, traffic, resulting in business impact and ROI

Bronze Winner

Magnum - Pleasure is always on
Unilever and Golin for

Magnum - Pleasure is always on

Watch Video | Credits
Creative

Smarties X Global – Customer (CX) / User Experience (UX) & Design

This award focuses on a campaign/brand that provides a truly outstanding customer experience and/or user experience on a platform, or integrated platforms/omni-channel showcasing design practice focused on the emotional and behavioural response to a digital product or service with relevant, seamless, and consistent user experience at every point of interaction, with particular focus on the overall support, structure and usability achieving best B2C or B2B results.

Gold Winner

Louis Vuitton's Destination Aranya
LVMH and Mindshare for

Louis Vuitton's Destination Aranya

Watch Video | Credits

Silver Winner

HEINEKEN SILVER From Gems to Silver
Heineken and Leo Burnett for

HEINEKEN SILVER From Gems to Silver

Watch Video | Credits

Bronze Winner

Ride On Father, Ride On Child
Shell and EssenceMediacom / Click Media for

Ride On Father, Ride On Child

Watch Video | Credits

Bronze Winner

How Techcombank made the promotion A CELEBRITY itself & became the most sought after bank-made celebrity this Tet?
Techcombank and dentsu Redder for

How Techcombank made the promotion A CELEBRITY itself & became the most sought after bank-made celebrity this Tet?

Watch Video | Credits
Creative

Smarties X Global – Personalisation

Campaigns that perfect the consumer journey and create personalised marketing reflecting best use of data, analytics, AI and automation in creating personalised content at scale for brands and campaigns to effect more business outcomes and enhanced ROI.

Gold Winner

From Dropout to Sold-Out: A Remarketing Strategy that Reshaped Ecommerce Success
GLOBAL DIGITAL NIAGA and WAVEMAKER / WAVEMAKER / YMT for

From Dropout to Sold-Out: A Remarketing Strategy that Reshaped Ecommerce Success

Watch Video | Credits

Silver Winner

HOW DID ABBOTT VIETNAM UTILIZE PERSONALIZATION AT SCALE TO UPLIFT LIFETIME VALUE BY +47%?
ABBOTT and ABBOTT for

HOW DID ABBOTT VIETNAM UTILIZE PERSONALIZATION AT SCALE TO UPLIFT LIFETIME VALUE BY +47%?

Watch Video | Credits
Creative

Smarties X Global – Short or Long Form Video

Campaigns demonstrating how video advertising was used to create consumer demand and engagement or provide an immersive experience for the viewer. The creative use of digital footage or online video to create or enhance a brand experience or activation. Including, but not limited to, mobile-based VR and 360° video experiences, shoppable video, personalized video, etc. driving effective business results and engagement.

Gold Winner

Dove: 100 Girls, 100 Kinds of Beauty
Unilever and Mindshare for

Dove: 100 Girls, 100 Kinds of Beauty

Watch Video | Credits

Silver Winner

Yas Yas Baby
Yas Island and Initiative for

Yas Yas Baby

Watch Video | Credits

Bronze Winner

The Milestone Initiative
Ally Financial and EssenceMediacom for

The Milestone Initiative

Watch Video | Credits

Bronze Winner

Qualcomm: Discover China's Endemic Species
Qualcomm and Mindshare for

Qualcomm: Discover China's Endemic Species

Watch Video | Credits

2023 Smarties X Global Industry Award Winners

Swipe to scroll through the gallery

Enabling Technology Company of the Year

AdTheorent

Publisher of the Year

TikTok

Most Resilient Brand of the Year

Cif

Creative Agency of the Year

Leo Burnett KSA

Media Agency of the Year

Mindshare China

Global Agency Network of the Year

Mindshare

Holding Agency Company of the Year

WPP

Brand of the Year

Dove

Advertiser of the Year

Unilever

    Purpose Driven Marketing

  • Brand Purpose / Activism
  • Social Impact Marketing
  • Diversity & Inclusion
  • Sustainability
  • Marketing Impact

  • Brand Experience
  • Instant Impact / Promotion
  • Customer Journey Marketing - Lead Generation / CRM
  • Product and / or Service Launch
  • Real Time Marketing
  • Co-branded Marketing
  • Small Budget, Big Impact
  • Impact Media

  • Omnichannel Marketing
  • Cross Digital Media Marketing
  • Social Media Marketing
  • Creator / Influencer / Celebrity Marketing
  • Gaming, Gamification & E-Sports
  • Social Messaging / Chat Apps / Text Messaging
  • Emerging Tech Marketing

  • Data Insights / Contextual Marketing
  • Programmatic
  • Performance Marketing
  • Audio / Voice / Sonic Branding
  • Experimental / Innovation Technology
  • Spatial / AR / VR / NFT / Metaverse Tech
  • Contextual Targeting
  • Digital Out-of-Home (DOOH)
  • E-commerce marketing

  • Live (Streaming) E-commerce
  • Integrated Ecommerce Innovation
  • O2O / New Retail / Innovative & New Tech Sales Channels
  • Social / Influencer Commerce
  • Creative

  • Customer (CX) / User Experience (UX) & Design
  • Personalisation
  • Short or Long Form Video