The MMA Global Indonesia Brand Safety & MarTech report explores various perspectives, insights and best practices on brand safety strategy and marketing technology implementation. In this report you will find the result of Brand Safety Survey run by the MMA Global Indonesia specifically for marketers in Indonesia.
New insights from a survey by the MMA, in partnership with the BCG, reveal that marketers are struggling to adapt to the shifting identity, privacy and regulatory landscape.
Among the key findings in The Year of Change In Digital Marketing report include:
Uncertainty Abounds:
50% of marketers believe their CMO does not fully understand implications of changing privacy regulations and only 12% of marketers feel fully prepared for upcoming changes.
As part of the MMA’s Great Marketing Growth Debate, this research was launched to understand marketers’ application of the leading marketing growth frameworks presented as part of the series. Through this study, we aimed to explore two important questions:
What is the level of marketing alignment when it comes to driving growth?
How do companies approach marketing growth?
Key Findings Include:
What is the level of marketing alignment when it comes to driving growth?
India houses the third-largest cluster of startups in the world, which means nurturing them back to their feet can ensure an untold boost to employment rates, drawing maximum FDI channels to the country again. Startups want Nirmala Sitharaman to provide the ecosystem a more focused approach in terms of access to capital, allocation of more funds by the government, policy reforms for ease of doing business and creating a more supportive ecosystem in view of the pandemic’s impact.
The past two years have been very difficult for all in general. The new normal in a world where Covid-19, unfortunately, has become part of our life and will bring about many changes in the way businesses will be conducted, and more importantly the way we live our life. The Union Budget 2022 -23 is being keenly watched by many sectors. The 3rd & 4th quarters of 2021 did see the economy looking up, the third wave or Omnicron which hit us in mid-December was the dampener.
Just 12 days remain for the Union Budget 2022-2023 to be presented by the Finance Minister on February 1, 2022. Having an optimistic foresight with this year’s Budget, 66% of the marketers expect their budgets to increase this year (DCMN Growth Guide). Adgully reached out to cross-section of industry leaders to know about their expectations from the upcoming Budget.
The Modern Marketing Reckoner Report 2021 was developed to help businesses move forward and gain leverage in the online marketing industry. It will provide valuable insights on the latest modern marketing strategies, as well as comprehensive coverage on topics including how to plan for post-IDFA mobile marketing strategies, the role of the rising e-sport industry for marketers, cashless society, and the new era of programmatic mobile video advertising.
Digital technology changes drastically every single moment. How do you make sure your team keeps up? Find out how you can inject continuous learning into the bustle of your daily work in this FREE webinar through the partnership of the MMA and the Certified Digital Professional (CDP), a regional group with a mission of transforming individuals and organizations into digital leaders through lifelong learning.
We will discuss some important questions: - How do we instill a culture of learning in the org? - How do we determine the areas we need to upskill in?
As the mobile ecosystem becomes more complex, advertisement marketers are focusing on targeted marketing to customers to maximize the impact of advertising. The advertising paradigm is shifting from the web2.0 to the web3.0 generation pursuing a customized and context-aware advertisement service for each consumer in this cloud computing era.
