Maximize 2024 success with InMarket’s 2024 Digital Marketing Playbook.

Complete with 10 powerful strategies, the report contains the most important recommendations marketers need to drive success throughout the entire year. 

Download today and unlock strategies including:

• Geo-Contextual Advertising
• Commerce Solutions
• AI Everywhere
• And more!

According to InMarket research, two-thirds of holiday shoppers plan to purchase gift cards this holiday season, presenting marketers with an exciting opportunity to acquire new customers, drive incremental sales, and foster loyal customers.

InMarket’s 2023 Gift Card Playbook provides marketers with the tips and tricks required to capitalize on this opportunity in the new year, when consumers are armed with these gift cards and eager to spend them. 

Download the report today and unlock key insights on:

• The top categories of gift cards consumers plan to purchase this holiday season
• The average spend per consumer on ecommerce, electronics, and beauty gift cards (2019 - 2021)
• Seven ways to engage gift card givers and recipients in the weeks and months ahead

The holiday season is one of the biggest travel periods of the year, as people travel near and far to celebrate with loved ones. InMarket’s 2022 Holiday Travel InSights report contains key survey data on just how travelers plan to spend the holiday season. 

Download the report and find out insights like:

• How inflation is impacting consumers’ travel plans.
• How much Thanksgiving and December travelers plan to spend on their holiday travel.
• How far consumers plan to travel for the Thanksgiving and December holidays. 
• And more!

The holiday shopping season is nearly here! If you’re like 71% of the consumers InMarket surveyed, you most likely have already started your 2022 holiday shopping. 

InMarket’s Holiday Shopping InSights report unlocks key insights about how consumers plan to shop for gifts during the busiest shopping time of the year.

 Download the report and access findings like:

• How much holiday shoppers plan to spend on gifts
• How inflation is impacting consumer holiday budgets
• What kind of gift cards gift givers plan to buy
• And more!

Every consumer-facing brand relies on data to reach and engage people. How do consumers feel about how companies collect, store and use their data? What is the impact of data practices on the consumer’s perception of that brand? And how does that affect critical metrics tied to the company bottom line: trust, brand perception, and purchase intent?

In this MAGNA Global Media Trial commissioned by Ketch, MAGNA explored the opinions of primary purchasers and decision makers in the US about how companies handle their data. Topic of focus included:

• How people value their data privacy 
• Consumer perspectives on how companies are collecting and managing their data
• How much data practices impact trust, brand preference, and purchase intent

The results provide a fascinating look into how businesses can build trust with consumers, and grow with data.

India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure coupled and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this digital transformation.

The face of the Indian mobile user is changing and how! A distinctive feature of the change is that it is not just restricted to metro cities. Bharat - comprising of Tier II and III cities and rural India, is bringing an ever-increasing number of first-time internet user online. In addition, it’s not just the teens or young adults that are tech-savvy today. Digital adoption is growing across all demographics. India, like most countries, is also moving away from traditional means of content consumption to more convenient, one-to-one interactions enabled by mobile. Be it gaming, video-viewing or shopping, mobile is now the primary screen for users.

Spurred by affordable data and smartphones, India is coming online at an unprecedented pace. It’s estimated that by 2020, more than 650M people in India—double the population of the United States—will be connected to the internet.1 As more and more people in India discover the internet and its applications, it's fast weaving into the fabric of everyday life—and a significant portion of the online population is turning to search to look for information and to find answers.

Spanning 11 verticals, the annual Year in Search India report delves into consumer behaviors to uncover what’s top of mind for them and the implications this has for marketers. To find out more download the report.