FOR IMMEDIATE RELEASE                                                       

The End to Mobile Internet Standard Chaos

Netbiscuits.com makes development and delivery of mobile Web sites easy

RESTON, VIRGINIA -- Oct. 2, 2007 – Netbiscuits is a revolutionary new Web service that brings an end to the chaos in mobile Internet standards. Netbiscuits reduces development and testing time for mobile Web sites to a minimum. Now developers for content owners, service providers, advertisers or web agencies are able to bring their mobile Web sites, ad landing pages and mobile campaigns online within hours instead of weeks – universal delivery in high quality guaranteed. Professional mobile Web applications can be created, adapted and delivered with Netbiscuits easily, conveniently and quickly. With the Netbiscuits web service professionals and even beginners are able to create mobile experiences, including integrating AJAX, Flash, audio, video or advertising.

Before Netbiscuits the development of mobile sites was complex, time consuming and expensive. Too many mobile mark-up languages, thousands of mobile devices and dozens of networks, all different software and hardware requirements made it almost impossible to efficiently develop mobile Web sites in high quality for U.S. and global delivery. Now Netbiscuits puts an end to all the long and costly mobile projects and testing periods. Developers can use innovative self-enabling tools such as the easy-to-use mark-up language called “Biscuit ML”, along with  rendering blocks and widgets to construct mobile Web applications which fit all mobile devices and browsers without the need to separately address the mobile devices problems and standards. IDE plug-ins for Eclipse and Visual Studio, an online Drag & Drop Sitebuilder and a universal mobile media repository for transcoding of any kind of media such as images, logos, wallpapers, audio and video make it easy to deliver to all mobile subscribers.

Netbiscuits also enables mobile enthusiasts to build mobile social network sites or audio and video sites – Web 2.0 now becomes a mobile reality. Another highlight: the mobile applications and campaigns can be instantly tested in a unique mobile device simulator to test the look and feel on all different classes of devices and determine how it will run on current mobile handsets.

Netbiscuits is a Web-based solution. On www.netbiscuits.com developers as well as managers and advertisers find all tools they need to create their mobile sites on a developer community platform. Additionally, they can exchange with mobile experts and market their applications online on an application exchange.

“With Netbiscuits, developers get software to create their mobile web sites conveniently and efficiently”, says Michael Neidhoefer, CEO of Dynetic Mobile Solutions, the inventor of Netbiscuits. “Netbiscuits clearly wins over the mobile Internet chaos. Developers and executives can now have confidence that their solutions will work on all mobile devices, in all countries, with all network carriers with the highest quality user experience available in the industry. Now Web applications ranging from simple to highly complex can be created within a few days rather than needing weeks of expensive resources.
 
The Netbiscuits revolution can also be joined in the Netbiscuits Developer Challenge 2007 which will start soon.

About Netbiscuits

Netbiscuits™ is the first Web-based software service for universal mobile content adaptation, to self-enable, adapt and deliver any content for all mobile and consumer electronic devices and channels with guaranteed success, to exchange with mobile experts and market applications online on a community platform.
 
The Netbiscuits™ web service gives you control over mobile enabling, regardless of whether you are a professional mobile application developer, a manager whose task is to bring content to mobiles quickly, or an advertiser who wants to run mobile marketing and advertising campaigns.

Already today Netbiscuits™ processes more than 1 billion page impressions generated by more than 200 business customers around the globe. Thousands of mobile developers create customized mobile applications every day. Top content brands such as eBay, AOL, Musicload, Spiegel, WeatherBug, Clipfish, RTL television and freenet utilize the power of Netbiscuits™. The applications built on Netbiscuits™ range from simple mobile advertising landing pages, complex dynamic mobile Web sites, user generated content community services, and audio/video applications to mobile content and software shops.

Netbiscuits™ has been developed and is powered by Dynetic Mobile Solutions, the leading global mobile content transcoding software provider. Dynetic has offices in North America, Europe and Asia and currently has more than 75 employees.

2007-09-05
My ringtones, my wallpapers and the help of a nice octopus - dynetic mobilizes eBay promotions

ebay fans from Germany can now download wallpapers and ringtones from the new eBay marketing campaign. Using dynetic’s emoveo UAP™ platform, eBay promotion themes are perfectly displayed on every mobile device – annoying scrolling is a thing of the past. On the mobile promotion site, users have access to a variety of interesting content such as audio data or special promotion themes. They could order the content by typing a short code on their mobile phone. Afterwards they are able to experience the new promotion site with the help of an interactive animal. The octopus Pia Pulpo guides you through the menu and invites you to try the various activities.

Online activities are very popular. And more and more, the users would not like to miss any bargain hunting even on the go and so they bid via their mobile phones. But that is not enough: They also like to download content such as wallpapers and ringtones from the same site. emoveo UAP™ makes it possible that the content is optimized for every mobile device. And always there: The octopus Pia helping with tips and giving advice while searching for TV spots or ringtones.

dynetic’s emoveo UAP™ technology converts any type of content automatically for delivery to virtually any mobile device – texts, images, video and audio. The content is adjusted to the right format and in the highest quality for each mobile device's display and is presented accordingly.
Using emoveo UAP™, enterprises can tap into the vast potential of mobile phones – whether they want to display their traditional online material in a mobile way or develop new business ideas - from mobile portals to social community sites.
With the mobile promotion site, eBay and dynetic continue with their close cooperation. Furthermore, dynetic implements the mobile eBay offerings such as WAP sites, SMS rebidding or clients for more than 12 countries like the US, Germany, France and the UK.

“eBay offers now content and themes of their German marketing campaigns for mobile devices. Users can download and personalize a variety of content of their phones. Whether wallpapers or ringtones of TV spots, our emoveo UAP™ technology makes it possible. So eBay gets tailor-made promotions”, says Michael Neidhoefer, CEO of dynetic

DYNETIC OPTIMIZES EBAY TRANSACTION PLATFORM FOR MOBILE DEVICES

Mobile Consumers in the United Kingdom and Ireland Gain Access to New Mobile eBay Portal and SMS Rebidding Service

KAISERSLAUTERN, GERMANY – June 14, 2007 – Dynetic, a mobile platform provider that transforms and optimizes any kind of application for a wide range of devices, today announced further collaboration with eBay to deliver the eBay WAP portal and SMS Bidding Services. These services allow consumers in the United Kingdom )UK) and Ireland to quickly browse the eBay.co.uk and eBay.co.ie catalogs, observe, bid and buy items
on-the-go using their mobile phones.

Mobile access to online offering like eBay is rapidly gaining popularity.
The online marketplace extends its service continuously, thereby fulfilling customer demand. One of the new mobile phone functions is the SMS Rebidding Service. The user can bid via SMS and will be notified if he has been outbid. He simply needs to register on the British and Irish eBay sites and the bidding can start. That way, auction-style listing fans do not miss either current bids or the newest eBay auction-style listings. In addition the eBay WAP portal is becoming the centre of mobile auctioning in the United Kingdom and Ireland and allows users to access My eBay, search, bid and more highly comfortably from their mobile phone any time and place.

Based on Dynetic’s emoveo UAP™ mobile application development platform, the eBay portal and SMS Bidding Services offer the flexibly for mobile content to be displayed on any screen, regardless of its size or device manufacturer. The dynetic developed solutions can also be accessed across multiple network operator portals including on-deck  portals such as Hutchinson, O2 or Vodafone, and off-deck sites such as wap.ebay.co.uk.

eBay’s mobile portals, Java applications and SMS services are based on dynetic’s content adaptation software emoveo UAPTM in most European countries as well as the United States. That was reason enough for eBay to extend this collaboration and to implement dynetic’s solution in the UK and Ireland as well. eBay’s mobile platform is being refreshed automatically via software updates. The application can then also be used with any newly introduced mobile device.

“Today’s announcement further demonstrates dynetic’s collaborative efforts with eBay to bring consumers a seamless online experience – whether they’re at home using their PC, or on-the-go using their mobile devices,” Michael Neidhoefer, Chief Executive Officer of dynetic. “With this latest announcement, bargain shoppers are better equipped with all of the tools and functionality they need to be one step ahead of their competitors as they look to make bids and secure discounted deals.”

dynetic solutions GmbH
dynetic developed a mobile platform technology, which allows companies in the mobile market to transfer any kind of content automatically and to deliver it to nearly any mobile device. Applications for more than 4,400 mobile devices can be developed, managed and maintained via the emoveo UAPTM platform. Over 100 companies deliver mobile content like audio, video, advertising and full-service portals via the platform. dynetic is headquartered in Kaiserslautern, Germany, with a subsidiary in Reston, Virginia, US. Overall, the company has 50 employees.

 
For more information:
Michael Neidhoefer
dynetic solutions GmbH
phone: +49 631-303 14-00
[email protected] Joey Marquart
Edelman
phone: + 1 212 704 8133
[email protected]

Ran Farmer
Dynetic Mobile Solutions, Inc.
[email protected]  

DYNETIC AND OLX PARTNER TO BRING CLASSIFIEDS TO MOBILE
Homes, Apartments, Jobs, Cars – Even Personals – Now Available on Mobile Devices

RESTON, VIRGINIA – Dynetic Mobile Solutions, Inc., a mobile platform provider that optimizes any kind of Web application for a wide range of devices, today announced that its software technology has been used by OLX to create a mobile portal to deliver classified advertising to mobile devices of urban area consumers in over 40 countries and 9 languages.

OLX is a next-generation global online classifieds listing provider. OLX is the first classifieds provider to offer a mobile service that allows users to post ads, search and reply to listings from their cell phone.  The mobile portal, which can be accessed through a wireless device or phone’s Web browser at mobile.olx.com, is based on Dynetic’s emoveo UAP software, and provides consumers with the ability to post rich HTML classified ad listings, and search and participate in online auctions, sales and community services on-the-go.  The categories of listings include Jobs, For Sale, Services, Vehicles, Real Estate, Personals, Community, Classes, and Resumes. Users searching for listings can narrow their search by country, state/region, and city, and for searches in the United States, users can also search by distance from a zip code.

“Our users were clamoring for a mobile service and we answered their call,” said Simon Berger-Perrin, Director of Mobile of OLX.  “With the aid of Dynetic’s emoveo platform, the new mobile OLX portal gives consumers the tools and network of information they need to find homes, electronics, jobs and dates -no matter how, where or when they choose.”

Dynetic’s emoveo UAP™ mobile application development platform offers the flexibly for mobile content to be displayed on any screen, regardless of its size or device manufacturer.   The Dynetic developed solutions can also be accessed across multiple network operator portals

Dynetic Mobile Solutions, Inc.
Dynetic developed a mobile platform technology, which allows companies in the mobile market to transcode any kind of content automatically and to deliver it to nearly any mobile device. Content and applications for more than 4,800 types of mobile devices can be developed, managed and maintained via the emoveo UAPTM platform. Over 150 companies deliver mobile content including audio, video, advertising and full-service portals via the platform. Dynetic’s North American operations are based in Reston, Virginia and the company headquarters is in Kaiserslautern, Germany. The company has 70 employees.

About OLX
OLX is the next generation of free online classifieds. OLX provides a simple solution to the complications involved in selling, buying, trading, discussing, organizing, and meeting people near you, wherever you may reside.OLX is used in over 40 countries in 9 languages. The company was founded in March 2006 and is privately held.

For more information:
Michael Neidhoefer
dynetic solutions GmbH
phone: +49 631-303 14-00
[email protected] Lisette Kwong
Edelman
phone: +1 212 642 7753
[email protected]

Ran Farmer
Dynetic Mobile Solutions, Inc.
Phone:  +1 703 435 9008
[email protected]  
Fabrice Grinda
OLX, Inc.
Phone: +1 212 894 4601
[email protected]

<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /> 

LOC-AID and Cox Radio Award $10,000 for Winning a “Dash for Cash” LBS Game

First of its kind Location-Aware Mobile Marketing campaign by a radio station
<?xml:namespace prefix = v ns = "urn:schemas-microsoft-com:vml" />

<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />BOCA RATON, FL. (August 17, 2007) – On August 4, 2007 LOC-AID, the premier provider of wireless location-aware aggregation, partnered with the New 93Rock (a COX Radio station) and awarded Charles Harmon $10,000 after successfully competing and winning the “Dash for Cash” Grand Prize.

Charles Harmon of Fort Lauderdale, FL said, “Thank you for the chance to participate in your contest. I am happy to say that it was a fair, fun, and extremely warm competition. Oh yes, I was the Winner! Again thanks to all involved”.

Bill Jessell of Punta Gorda, FL said, “I just wanted to thank LOC-AID for the opportunity to participate in the $10,000 “Dash for Cash” last Saturday at Shooters in Fort Lauderdale. Even though I didn’t win, it was a lot of fun and very exciting. If there ever is a next time, I’ll remember to bring sunglasses.”

93Rock listeners played the qualifying game throughout the month of July. As a bonus opportunity, instructions for a SMS Treasure hunt were aired by 93Rock and through its webpage. A finalist was selected each week by using simple text messaging on their mobile phones and then answering a number of short trivia questions.

According to Isaias Sudit, CEO of LOC-AID, "We had extremely high expectations for this event that were surpassed. The campaign was utilized as a marketing tool by Cox Radio and Harley Davidson in Miami, Ft. Lauderdale, Pompano Beach, and Sunrise. The game successfully demonstrated how consumers can use location-based applications, specifically in a Treasure Hunt format. The customized application allows venues to deliver content rich information through pictures, video, sound, and text directly to the customer’s wireless phone. The players show a great interest for this type of interactive multimedia-oriented game.”

93Rock Cox Radio Director of Marketing, Derick Pitts said, ”The $10,000 LOC-AID / 93Rock “Dash for Cash” provided us with a fun, innovative and different way to execute a promotion that highlighted the new LOC-AID technology as well as giving WHDR the opportunity to bring in additional revenue through third-party sponsors and other WHDR partners.  Plus the icing on the cake was awarding a 93ROCKer with $10,000 in cash when it was all done!”

The “Dash for Cash” game demonstrated the LOC-AID mobile marketing platform, Marketing ACE (Application Creation Engine). The platform is being offered to Fortune 500 enterprises, content companies, and wireless carriers to create branded location-aware mobile marketing campaigns such as location-based promotions, scavenger hunts or point-to-point "chases". The Marketing ACE platform delivers content-rich interactions using Short Message Service (SMS), Mobile Message Service (MMS), Wireless Application Protocol (WAP) or as a downloadable application in Java or BREW.

About LOC-AID Technologies

LOC-AID, based in Boca Raton FL., has created the first fully integrated LBS aggregation Gateway and has developed a suite of award-winning LBS solutions, which include Friend Finder, Social Networking, and Gaming. LOC-AID's current LBS offerings are available through eight different carriers worldwide. For more information, visit www.loc-aid.net.

LOC-AID is a registered trademark of LOC-AID Technologies Inc.

Media Contact: Krys Grondorf<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

PlayPhone, Inc

562.421.1842

[email protected]

PlayPhone Earns Top 10 Mobile Phone Industry Ranking by Hitwise

Fast-Growing Mobile Media Company Recognized as a “Top 10” Web Site from

for the Most Visits Among <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />U.S. Mobile Industry Sites in the Second Quarter

SAN JOSE, Calif. – Aug. 3, 2007 – For April, May and June this year, mobile media company, http://www.playphone.com/ href="http://www.playphone.com/">PlayPhone, Inc. ranked among the Top 10 Mobile Phone industry Web Sites for the most visits by http://www.hitwise.com/ href="http://www.hitwise.com/">Hitwise. Each quarter, Hitwise awards the 10 most popular Web sites across more than 160 categories, and annually, the top 10 searched-for brand terms overall.

“Hitwise has established itself as the industry benchmark and an overall barometer for your successes in effectively connecting with consumers,” said Ron Czerny, founder and chief executive officer at PlayPhone.  “It’s great to be recognized in this way and know that we are constantly turning heads and driving traffic, and that visitors are taking advantage of the overwhelming number of top-notch mobile entertainment options available on PlayPhone.com.”

PlayPhone.com is a subscription-based mobile media company, focused on providing consumers with the hottest, most sought-after personalization products for nearly any mobile phone including mobile games, ringtones, wallpaper, video and more.  PlayPhone works with the entertainment industry’s leading studios, labels and properties to create the ultimate online destination for consumers wanting to have access to the best mobile entertainment has to offer.

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.

Hitwise, a subsidiary of Experian (FTS: EXPN) http://www.experiangroup.com/ href="http://www.experiangroup.com/">www.experiangroup.com operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at http://www.hitwise.com/ href="http://www.hitwise.com/">www.hitwise.com.

For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at http://weblogs.hitwise.com/ href="http://weblogs.hitwise.com/">http://weblogs.hitwise.com and the Hitwise Data Center at http://www.hitwise.com/datacenter href="http://www.hitwise.com/datacenter">www.hitwise.com/datacenter.

About PlayPhone, Inc.

PlayPhone is a leading mobile media company providing cutting edge personalization and entertainment content to mobile consumers anytime, anywhere. PlayPhone founded the direct-to-consumer mobile media distribution standard in 2003 and continues to establish new means for delivering wireless entertainment. The company currently operates its own leading mobile entertainment destination at http://www.playphone.com/ href="http://www.playphone.com/">PlayPhone.com and powers subscription-based mobile portals for the world's top entertainment brands. PlayPhone is based in San Jose, Calif. and is funded by top venture firms Menlo Ventures, Cardinal Venture Capital and Scale Venture Partners.

#  #  #

For Immediate Release<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Press Contacts:                               

William Hoffman                                Amanda George                     

NeoMedia Technologies, Inc.               NeoMedia Technologies        

+(239) 337-3434                               +(239) 337-3434 X151                     

 [email protected]                       [email protected]

NeoMedia Technologies Inc. Announces

Outdoor Ad Campaigns to use Camera Phone Technology. 

AACHEN, Germany and FT. MYERS, <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Fla., AUGUST 3, 2007 -- NeoMedia Technologies (OTC BB: NEOM), the global leader in camera-initiated transactions for mobile devices, announced today, for the third time Gavitec AG - mobile digit, leading provider of mobile technologies and marketing solutions and a NeoMedia  wholly owned subsidiary, implements mobile enterprise solutions using NeoReader technology in outdoor ad campaigns.

Clear Channel Inc. recently deployed an enterprise application based on NeoMedia’s new NeoReader application representing its next generation of client software. The solution is also being used by companies such as Ströer, Germany’s largest supplier of out-of-home media, and AWK, UK’s outdoor advertising agency.  NeoReader and its associated applications, allow Clear Channel to link users directly to specific web pages, access mobile enterprise applications, retrieve real time information, or place orders. With this revenue producing project, NeoMedia again demonstrates myriad uses for its optically initiated mobile applications.

The mobile enterprise system developed for Clear Channel uses standard mobile phones to replace portable terminals. Camera phones equipped with customized software using NeoMedia’s new NeoReader technology; billposters are able to read 2D codes on posters and billboards via camera phone. Instantly, results and responses of billpostings are documented and forwarded to Clear Channel resource planners. Camera phones serve as organizational tools and quickly provide billposters with the required information for poster placement. This process allows for Clear Channel to substantially increase the efficiency of its billposting. England’s leading outdoor advertiser is now enabled to adapt poster campaigns on short notice and offer its clients a highly flexible use of advertising space.

Clear Channel’s application relies on NeoMedia’s cutting-edge NeoReader technology. By utilizing the NeoReader technology, camera phones are transformed into universal code readers that can read barcodes or two-dimensional codes simply by clicking with their installed camera phone application.  Users link directly to the mobile Internet without URLs or manually entered links. Especially in mobile marketing, NeoReader inaugurates a new era of creative solutions.

“NeoMedia’s code-reader technology turns mobile phones into multifunctional tools for ever more and new application areas. The versatility of this software is enormous. It offers completely new possibilities for linking the physical world with mobile content,” explains Mario Joußen, CTO of Gavitec AG - mobile digit a subsidiary of NeoMedia Technologies, Inc. “Wherever small codes can be applied, users of camera phones can – instantly – receive content without difficulty.”

Since 2D codes can easily be printed in the production process, the NeoReader technology is a reliable and cost-saving alternative compared to conventional RFID-based systems. NeoMedia Technologies introduces the NeoReader as a universal code reader based off the award winning Lavasphere technology developed in Germany. NeoReader reads all common non-proprietary 2D codes (Data Matrix, QR and Aztec) as well as URL embedded 2D codes and 1D open source codes. This allows the NeoReader user to click on a variety of codes with a single application installed.  

About NeoMedia Technologies, Inc.

NeoMedia® Technologies, Inc. (OTC BB: NEOM - www.neom.com), is the global leader in camera initiated transactions for mobile devices. From RFID and optically initiated wireless transactions to the digital processing of mobile financial transactions, NeoMedia provides reliable high-volume solutions for the processing of universal optical codes and related information for mobile devices. NeoMedia’s international office is located in Aachen, Germany. This office, Gavitec, produces hardware devices for mobile coupon transactions. To learn more about NeoMedia Technologies, qode, or Gavitec visit www.neom.com, www.qode.com, and www.mobiledigit.de  

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

qode is a registered trademark, and qode®reader, qode®window and One Click to Content are trademarks of NeoMedia Technologies, Inc.  Other trademarks are properties of their respective owners.

Raising <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mobile Content Sales by 20% - Introducing Payforit<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Objective:

Ericsson IPX is a division of Ericsson which provides a range of payment and messaging solutions to mobile content suppliers. In the mobile content world to date the vast majority of sales have taken place via the operator’s branded portals, which offer users a simple ‘click-to-buy’ experience with the cost being charged to their mobile phone bills. There has been an explosive growth in the availability of content ‘off-portal’ on independent WAP sites on the mobile internet. However these sites have not been able to offer the same simple buying experience and as a result sales growth has not be as large as hoped. Ericsson IPX was looking to provide a billing solution which offered off-portal content sales the same simple user experience as the operator portals.

Program:

In June 2006 Ericsson IPX announced that it was delivering WAP billing solutions to its customers in the UK, so allowing a simple click-to-buy purchase experience for end users. Subsequently IPX have built on this functionality by implementing Payforit - a mobile payment scheme being promoted to provide a safe and trustworthy environment for consumers buying mobile content. It benefits from cross-operator support and comprises a “Trusted Mobile Payment Framework” governing how merchants, accredited payment intermediaries and operators co-operate to make mobile payments a secure and seamless process.

Results:

IPX has already deployed Payforit across some 11 content partners, including Red Circle, Samsung, Gamefederation and Sony Ericsson, who are delivering in excess of 130 services. The initial results have been extremely positive for Ericsson IPX’s customers with mobile content partners seeing an increase in sales of up to 20% and at least 5% for one off payments when compared with like-for-like sales by the same vendors using unbranded systems.

Acuity <?xml:namespace prefix = u1 /><?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mobile Contact:                                                <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Shany Seawright                                                        

301-408-4500 x. 1081                                                

[email protected]                                

Acuity Mobile Announces New Corporate Headquarters in Washington Metro Region

  Expanded facility to support rapid growth in the U.S. market

Greenbelt, MD, June 11, 2007 – Acuity Mobile, the leading provider of targeted wireless marketing technology, today announced the opening of its new headquarters in Greenbelt, Maryland, to support its rapid expansion in the U.S market. The new facility will accommodate additional research and development resources focused on further enhancing Acuity’s patented Embedded Mobile Advertising Platform (EMAP). These resources will ensure that EMAP continues to meet the needs of the rapidly evolving mobile marketing space. 

“Mobile marketing is a hot growth area, but it will only fulfill its promise when wireless content distribution programs start with the end user,” said Alan Sultan, president of Acuity Mobile. “Models that involve traditional messaging to aggregated audiences will alienate customers and hurt the adoption of mobile marketing. Acuity is successful because it takes an entirely different approach, working with clients to adapt mobile marketing to the needs of their established customer bases, sending trusted and relevant content to users who opt-in.”

This approach is implemented through Acuity’s Embedded Mobile Advertising Platform (EMAP) that delivers Spot Relevance™ - the capacity to target the right content to the right person, at the right time and in the right location. EMAP 4.0’s patented technology meets the challenges of mobile content delivery through ease of deployment, customization and enhanced analytical tools that allow the technology to learn over time and supply the end user with increasingly relevant content and advertising.

The firm moved into the larger facility shortly after EMAP was adopted by mobile market leaders through customer contracts and partnerships. They include such companies as Acxiom, a global leader in customer information management and technology.

About Acuity Mobile:

Acuity Mobile is the leading provider of targeted wireless marketing technology. Acuity Mobile's Embedded Mobile Advertising Platform (EMAP) is a patented technology that enables Spot Relevance™ - the ability to deliver targeted marketing content to the right person, at the right time, in the right location. EMAP technology is used by carriers, advertisers and content owners to ensure that relevant content (ads, offers, traffic, weather, etc.) is delivered directly to mobile users based on their interests, time of day and geographic location. The technology behind EMAP was first developed in 2000 and is protected under a broad patent portfolio.  Acuity Mobile harnesses the power of mobility to improve content delivery for marketers and their consumers. For more information, please visit www.acuitymobile.com.

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