Mobile Marketing Association Forms Wireless Anti-Spam Committee, the Second Phase of its Privacy Initiative

M7 Networks & VeriSign are leading the priority initiative designed insure that mobile marketing is spam-free. Industry invited to join discussion on October 15 in Boston.


Mountain View, CA, September 27, 2004—The Mobile Marketing Association today announces the formation of an anti-spam committee, the second phase in its aggressive program to insure that wireless content applications remain spam-free. The first phase was completed in 2003 with the release of the Code of Conduct (http://mmaglobal.com/modules/content/index.php?id=5&submenu=conduct).

The committee is lead by co-chairs Bill Erickson, CEO of M7 Networks (La Jolla, CA) and Gerry Christensen, director of Wireless Services for VeriSign (Mtn. View, CA.
“I am pleased to announce the establishment of this committee, led by three of our industry’s premier experts,” said Jim Manis, MMA Global Chair. “The mobile channel is the fastest-growing medium for brand marketers and content providers today. The industry needs this committee to help ensure the consumer’s right of non-participation, as well as to continue to build the foundation for the industry’s long-term success.”

With 165 million mobile consumers and 2.5 billion SMS messages sent each month, the United States is the second-largest single pool of cell phone users in the world (China is first). The cell phone is by far the most personal communication device for consumers and the most coveted media platform for advertisers. As this industry continues to burgeon to an estimated $5 billion by the end of 2005, industry leaders must strive to insure that the medium remains spam free.

The first step along that path was the creation of an industry-wide Code of Conduct that is now part of many legal contracts used by carriers and aggregators in the mobile marketing space. As demand for mobile marketing increases, the volume of requests from brands to reach their consumer base soon will overwhelm carriers. Conversely, consumers are demanding more mobile campaigns.

The Anti-Spam Committee will research the merits of a national preference and privacy database designed to ensure a spam-free mobile experience. Such a system will allow consumers to opt-in and out of various campaign types, based on the Code of Conduct. Such a system would be open, flexible and optional.

“VeriSign is excited to embark on the second phase of the MMA privacy and anti-SPAM initiative," said committee co-chair Gerry Christensen. "Consumers are looking to carriers for mobile security and protection. As a company with a strong heritage in mobile communications and security, we believe the industry can come together to provide added security and control to the consumer in a manner that provides flexibility for the carrier and content provider alike."

The Anti-Spam Committee will hold its first in-person meeting, which will be open to industry experts, on October 15 in Boston at the Colonnade on 120 Huntington Avenue. Attendees should RSVP to Peter Fuller, MMA executive director at [email protected].

“The industry is strongly behind this initiative,” said William Erickson, committee co-chair. “We welcome open and active participation from all players and encourage their attendance in Boston.”


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About the MMA
The Mobile Marketing Association is the premier global association that strives to stimulate the growth of mobile marketing, M-commerce and supporting technologies. MMA members include agencies, advertisers, handheld device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices. More information is available at www.mmaglobal.com.

Mobile Marketing Roadshow Sells Out in New York City, Standig Room Only For First Event

First-Ever Roadshow Series on Mobile Marketing Draws Advertisers, Brands and Content Providers.

Washington, D.C. and Mountain View, CA, May 11, 2004—The Cellular Telecommunications & Internet Association (CTIA) and the Mobile Marketing Association (MMA) today announce that the first Mobile Marketing Roadshow, held in New York City on April 29, was sold out and packed with an audience of top brands, advertisers, content providers and carriers.

Speakers include representatives from Fox Sports, Cosmopolitan, the EU chapter of the MMA, the Mobile Marketing Association, ad agencies and several of the largest carriers in the United States. Sponsors and speakers were targeted for their excellent case studies, success in mobile marketing and knowledge of cross-media marketing campaign execution involving mobile marketing.

New York City was the first city to host the 9-city seminar series.

"It was an amazing show of interest in mobile marketing," said Rob Mesirow, Vice President of Operations for CTIA. "It's exciting to see the tremendous enthusiasm from attendees, and we look forward to a terrific seminar series to match the exponential growth rates in text messaging traffic."

“From the crowd that came to the New York City event, it is clear to see why many analysts predict mobile marketing to be a $5 billion industry by 2005,” said Peter Fuller, executive director of the MMA. “It’s clear that advertisers and brands are grabbing this new medium and working to realize its full potential.”

Called the Mobile Marketing Roadshow, the seminar is a one-day, information packed conference that will be held in nine cities throughout the United States from April to December 2004. The Roadshow series is the first to exclusively spotlight one of the hottest markets in mobile communications, mobile marketing, in the world’s second largest single pool of mobile phone subscribers—the United States. Each segment of the mobile marketing industry will be covered in the series: device manufacturers, carriers, technology partners, advertising agencies, content providers and brands. Attendees will learn everything they need to know to create, execute and measure advertising campaigns conducted on mobile phones.

Information on Mobile Marketing Roadshow can be found at: www.mobilemarketingroadshow.com. Spring session dates are:


Chicago: May 18
Los Angeles: June 16
Boston: October 14

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About the MMA
The Mobile Marketing Association is the premier global association that strives to stimulate the growth of mobile marketing M commerce and supporting technologies. MMA members include agencies, advertisers, handheld device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices. More information is available at www.mmaglobal.com.


About the CTIA
About CTIA The Cellular Telecommunications & Internet Association (CTIA) is the international organization that represents all elements of wireless communication - cellular, personal communication services enhanced specialized mobile radio, and mobile satellite services - serving the interests of service providers, manufacturers, and others.

US Common Short Code Administration (CSCA) Participating Carriers Join CTIA and MMA to Sponsor Mobile Marketing Roadshows in Nine US Cities

Largest American carriers back seminar series that teaches brands and advertisers how to market on wireless devices.

Washington, D.C. and Mountain View, CA, April 26, 2004—The Cellular Telecommunications & Internet Association (CTIA) and the Mobile Marketing Association (MMA) today announce that the participating carriers of the Common Short Code Administration Program (ALLTEL, AT&T Wireless, Cingular Wireless, Cricket, Dobson, Nextel, RCC, SprintPCS, T-Mobile, Virgin Wireless,Verizon Wireless, and Western Wireless) have joined the CTIA and the Mobile Marketing Association to promote the nine-city seminar series on mobile marketing called the Mobile Marketing Roadshow.

Speakers include representatives from Fox Sports, Cosmopolitan, the EU chapter of the MMA, the Mobile Marketing Association, ad agencies and several of the largest carriers in the United States. Sponsors and speakers were targeted for their excellent case studies, success in mobile marketing and knowledge of cross-media marketing campaign execution involving mobile marketing. Advertising agencies and brand managers will learn the benefits and power of mobile marketing to increase branding, customer communication and drive product sales.

“All mobile marketing is done through the carriers and it is important for brands and advertisers to learn about this medium from the ones who created it. We are very excited to have these carriers sponsor this aggressive new joint undertaking by the MMA and CTIA,” said John M. Windolph, Senior Vice President, CTIA.

“Mobile marketing, when executed with a high regard for consumer privacy, can easily become a trusted source of valuable information. It is very exciting to have these carriers involved in the Roadshow series. Brands and advertising agencies will learn much from these telecom giants,” said, Peter Fuller, executive director of the MMA.

Called the Mobile Marketing Roadshow, the seminar is a one-day, information packed conference that will be held in nine cities throughout the United States from April to December 2004. The Roadshow series is the first to exclusively spotlight one of the hottest markets in mobile communications, mobile marketing, in the world’s second largest single pool of mobile phone subscribers—the United States. Each segment of the mobile marketing industry will be covered in the series: device manufacturers, carriers, technology partners, advertising agencies, content providers and brands. Attendees will learn everything they need to know to create, execute and measure advertising campaigns conducted on mobile phones.

Information on Mobile Marketing Roadshow can be found at: www.mobilemarketingroadshow.com. Members of the press who wish to attend for free should contact Peter Fuller at 650.996.0359. Case studies highlighted during these sessions can be used for articles on mobile marketing.

Spring session dates are:

New York City: April 29

Chicago: May 18

Los Angeles: June 16

Boston: June 24

“We are very excited to offer these conferences this year,” said Peter Fuller, executive director of the MMA. “When executed with care for consumer privacy, mobile marketing is the best, most effective communication tool to come along since the Internet.”

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About the MMA
The Mobile Marketing Association is the premier global association that strives to stimulate the growth of mobile marketing M commerce and supporting technologies. MMA members include agencies, advertisers, handheld device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices. More information is available at www.mmaglobal.com.


About the CTIA
About CTIA The Cellular Telecommunications & Internet Association (CTIA) is the international organization that represents all elements of wireless communication - cellular, personal communication services enhanced specialized mobile radio, and mobile satellite services - serving the interests of service providers, manufacturers, and others.

Mobile Marketing Roadshows Attract Top Sponsors and Speakers

Mobile Marketing Roadshows will be held in 9 cities throughout 2004 and targets brands and advertising agencies.

Washington, D.C. and Mountain View, CA, April 7, 2004—The Cellular Telecommunications & Internet Association (CTIA) and the Mobile Marketing Association (MMA) today announce that the Mobile Marketing Roadshows are sponsored by industry leaders Acotel, InphoMatch, m-Blox, Mobileway, Mobliss, m-Qube and Thought Transfer.

Speakers include representatives from Fox Sports, Cosmopolitan, the EU chapter of the MMA, the Mobile Marketing Association, ad agencies and several of the largest carriers in the United States. Sponsors and speakers were targeted for their excellent case studies, success in mobile marketing and knowledge of cross-media marketing campaign execution involving mobile marketing. Advertising agencies and brand managers will learn the benefits and power of mobile marketing to increase branding, customer communication and drive product sales.

“We are very excited to pull together this amazing list of sponsors and speakers. This well-rounded agenda gives advertising agencies and brands everything they need to run consumer-sensitive mobile marketing campaigns in North America,” said Peter Fuller, executive director of the Mobile Marketing Association.

“Wireless is an excellent new marketing channel for brands if organized and managed effectively. These conferences are intended to assist marketers in understanding the nuances of mobile marketing ­ by introducing campaign concepts and resources to complement brand marketing initiatives,” said, John M. Windolph, Senior Vice President, CTIA.

Information on Mobile Marketing Roadshow can be found at: www.mobilemarketingroadshow.com. Spring session dates are:

New York City: April 29

Chicago: May 18

Los Angeles: June 16

Boston: October 14

“We are very excited to offer these conferences this year,” said Peter Fuller, executive director of the MMA. “When executed with care for consumer privacy, mobile marketing is the best, most effective communication tool to come along since the Internet.”

# # #

About the MMA
The Mobile Marketing Association is the premier global association that strives to stimulate the growth of mobile marketing M commerce and supporting technologies. MMA members include agencies, advertisers, handheld device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices. More information is available at www.mmaglobal.com.


About the CTIA
About CTIA The Cellular Telecommunications & Internet Association (CTIA) is the international organization that represents all elements of wireless communication - cellular, personal communication services enhanced specialized mobile radio, and mobile satellite services - serving the interests of service providers, manufacturers, and others.

MMA & CTIA Join to Create First Mobile Marketing RoadShow Conference Series in the United States

Mobile Marketing Roadshows will be held in 9 cities throughout 2004 and targets brands and advertising agencies.

Washington, D.C. and Mountain View, CA, March 15, 2004—The Cellular Telecommunications & Internet Association (CTIA) and the Mobile Marketing Association (MMA) have created a seminar series on mobile marketing in order to meet a growing demand by advertising agencies and brands for information on how to conduct effective mobile marketing campaigns in North America.

Called the Mobile Marketing Roadshow, the seminar is a one-day, information packed conference that will be held in nine cities throughout the United States from April to December 2004. The Roadshow series is the first to exclusively spotlight one of the hottest markets in mobile communications, mobile marketing, in the world’s second largest single pool of mobile phone subscribers—the United States. Each segment of the mobile marketing industry will be covered in the series: device manufacturers, carriers, technology partners, advertising agencies, content providers and brands. Attendees will learn everything they need to know to create, execute and measure advertising campaigns conducted on mobile phones.

“Mobile marketing is just beginning to gain traction in North America having demonstrated its utility and efficiency in Europe and Asia,” said John Windolph, senior vice president for business development of CTIA. “Our goal for these conferences is to introduce brands and their promotional agencies to a compelling new outreach medium that can be successful and effective when carefully planned and executed.”

Information on Mobile Marketing Roadshow can be found at: www.mobilemarketingroadshow.com. Spring session dates are:

New York City: April 29

Chicago: May 18

Los Angeles: June 16

Boston: October 14

“We are very excited to offer these conferences this year,” said Peter Fuller, executive director of the MMA. “When executed with care for consumer privacy, mobile marketing is the best, most effective communication tool to come along since the Internet.”

# # #

About the MMA
The Mobile Marketing Association is the premier global association that strives to stimulate the growth of mobile marketing M commerce and supporting technologies. MMA members include agencies, advertisers, handheld device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices. More information is available at www.mmaglobal.com.


About the CTIA
About CTIA The Cellular Telecommunications & Internet Association (CTIA) is the international organization that represents all elements of wireless communication - cellular, personal communication services enhanced specialized mobile radio, and mobile satellite services - serving the interests of service providers, manufacturers, and others.