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  2. MMA Press Release
  2. MMA Press Release

MMA Press Release

Kraft, RIM Contribute Articles to the MMA International Journal of Mobile Marketing Canada Edition

NEW YORK, NY (August 6, 2012) — The Mobile Marketing Association (MMA) with support from the Canadian Marketing Association, released the latest edition (Vol. 7, No. 2) of the MMA International Journal of Mobile Marketing (IJMM) focused specifically on Canada. This special issue examines the dynamic progress mobile marketing is making in the country, and offers outlooks for areas of significant growth along with proprietary insights and data gleaned through case studies and research.

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Mobile Marketing Association
Canada
Kraft
international journal
ijmm
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MMA Press Release

Eric Weisberg Named First Jury Chair for MMA's ‘The Smarties™’ Awards

New York, NY (July 31, 2012) — Today, the MMA (Mobile Marketing Association) announced that JWT Executive Creative Director Eric Weisberg, who led the team that developed the Johnson & Johnson BAND-AID® Magic Vision augmented reality application that won a Gold Lion at the 2012 Cannes Lions International Festival of Creativity, will serve as first ever Jury Chair for ‘The Smarties™’ Awards 2012- the only global awards program dedicated exclusively to mobile marketing.

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Mobile Marketing Association
SMARTIES
MMA Jury 2012
Member Mention: 
Steffen Krabbenhoft
Rob Griffin
Juan Adlercreutz
Stephanie Bodinat
Simon Bond
Melanie Clancy
Guilherme Gomide
Louis Jones
Jeffrey Hayzlett
Andrew Knott
Doug Moore
Scott Prindle
Daniel Rosen
Natalya Seals
Eric Siebert
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MMA Press Release

MMA Secures Over $1 Million For First-Ever Global Cross Marketing Effectiveness Research To Measure The Impact Of Mobile

Consortium Partners include Vodafone, Pandora and The Weather Channel
 
July 16, 2012 (New York, NY) — Today, during the MMA's Mobile CEO & CMO Summit in the Dominican Republic, Greg Stuart, CEO of the Mobile Marketing Association (MMA), announced that the association has secured over $1 million in funding to launch the first-ever global, in-market research project that will evaluate the return on investment that mobile contributes to the marketing mix.
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Mobile Marketing Association
Vodafone
Pandora
The Weather Channel
Velti
AT&T Adworks
Inmobi Inc.
Telefonica
Tremor Video
Vibes
Global Cross-Marketing
Effectiveness Research
SMoX.me
SMoX
cross media
Member Mention: 
Vibes
Greg Stuart
Vodafone
Pandora
The Weather Channel
MMA
Mobile Marketing Association
Velti
AT&T Adworks
Inmobi Inc.
Telefonica
Tremor Video
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MMA Press Release

MMA Announces New North America Board of Directors

New Board Named During the MMA Forum Monday, June 11, 2012
 
NEW YORK, NY June 11, 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of a new North America Board of Directors comprised of the leading executives in media and marketing today. The slate, elected by the MMA’s North American membership, will serve a two-year term beginning this June. 
 
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Mobile Marketing Association
North America
Board of Directors
Member Mention: 
Michael Bayle
Brian Bos
Lynn Brindell
Jay Emmet
Geoffrey Handley
Timothy Kopp
Brendon Kraham
Kelly Lindberg
Anne Schelle
News Type: 
MMA Press Release

MMA Announces New EMEA Board of Directors & Chairperson

New team bring together representatives from across the mobile marketing ecosystem
 
London, UK, 14 June, 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of its new members to the EMEA Board of Directors. The board members, elected by the MMA’s membership, will serve a two-year term beginning this June. 
 
New members of the board for this next term are:
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    Mobile Marketing Association
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    Member Mention: 
    Berna Akyuz
    Jay Altschuler
    Mark Brennan
    Shaun Gregory
    Krister Karjalainen
    Jonathan Kelly
    Arda Kertmelioglu
    Steffen Krabbenhoft
    Adhish Kulkarni
    Jay Patel
    Dan Rosen
    Nick Wiggin
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    MMA Press Release

    MMA Announces New Global Board of Directors

    Backed by Strong Global Growth, Top Business Leaders Join Forces at MMA to Drive the Growth of Mobile Marketing
     
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    MMA
    Mobile Marketing Association
    Global Board of Directors
    Member Mention: 
    Jonathan Carson
    Carolyn Everson
    Louis Gump
    Jack Haber
    Tobin Ireland
    Barry Judge
    Joe Kennedy
    Thomas Labarthe
    Neal Mohan
    Alex Moukas
    Rob Norman
    Jack Philbin
    Emre Sayin
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    MMA Press Release

    Mobile Marketing Association (MMA) Launches MMA Mexico

    The Association’s Growth in Latin America Parallels the Explosive Growth of the Mobile Market in the Region
     
    MMA Bringing New Councils On Board Worldwide
     
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    Mobile Marketing Association
    Mexico
    Press Release
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    MMA Press Release

    Google, with MMA, Re-Launches 'Our Mobile Planet'; Global Mobile Data Resource

    Six Countries Are The Leaders In Smartphone Adoption
     
    News Type: 
    MMA Press Release

    The MMA Mobile Circus Comes To Town at the 59th Cannes Lions International Festival of Creativity

     The Mobile Marketing Association and Velti Bring the Mobile Circus to Town to Coincide with Mobile’s Debut at 59th Cannes Lions International Festival of Creativity, June 17-23, 2012

     

    News Type: 
    MMA Press Release

    The MMA Announces Expanded Award Categories For The Smarties™ To Reflect How Marketers Employ The Power Of Mobile To Meet Marketing Objectives

     MMA Now Accepting Submissions for the World’s Only Mobile-Focused Global Marketing Awards – The SMARTIES™.

     

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    Mobile Marketing Association
    SMARTIES
    New York
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    MMA Press Release