Global | Page 63 | MMA Global

Global

The holiday shopping season is nearly here! If you’re like 71% of the consumers InMarket surveyed, you most likely have already started your 2022 holiday shopping. 

InMarket’s Holiday Shopping InSights report unlocks key insights about how consumers plan to shop for gifts during the busiest shopping time of the year.

 Download the report and access findings like:

  • How much holiday shoppers plan to spend on gifts
  • How inflation is impacting consumer holiday budgets
  • What kind of gift cards gift givers plan to buy
  • And more!

Log in with your MMA membership to gain full access to member research.

Interested in becoming an MMA member? Click here.

To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].

Winclap

Testimonial Received for SMARTIES India 2022

MMA Smarties has been one of the most bespoke, decorated & celebrated events within the digital & media landscape. 2022 Smarties was no different, the team yet again this year brought the glamour, the audience & a star-studded night which built memories for many brands/agencies/platforms to cherish for years. Personally, for me, it was extra special as MediaSmart was clearly the most awarded platform of the year alongside Affle being the Tech Enabler of the Year - 4th time in a row. The meritocracy of this event is highlighted by the stalwarts of the MMA board council & also the quality of the screening jury. Congratulations team MMA APAC on another fantastic night, onwards to 2023. Cheers 

Chief Growth Officer
mediasmart

Testimonial Received for SMARTIES India 2022

MMA SMARTIES is a celebration of the creativity and innovation that goes into all things advertising and marketing. Rephrase.ai is proud to be nominated - to have won is a milestone for us. Right from bringing together an esteemed jury to having an insightful nomination process, the entire process was so put together. To top it all, the awards night was a celebration, with such a curated audience. The eye for detail from the organizing team throughout the process has been inspiring to watch and therefore an honour to be awarded.

 

The State of CDO Benchmark Survey is a statistical consolidation of The Evolving Role of the Chief Digital Officer & CDO Perspectives 2022.

Key findings include:

CDO vision is tied to business performance

  • 68% think that their main task is to improve business performance, not just to disrupt and drive change.
  • Top line growth and margin efficiency are the by far their main measurable goals.

Although there is usually a mandate from CEO, overlaps with other C roles may exist

Released: 
December, 2022
Education Section: 
Region: 
  •  The acquisition will enable ArabyAds to expand its global footprint and accelerate technological advancements.
Report
A summary of the industry's best thinking on advertising in times of crisis
Resource
All about consumers, NOT Brands!

To drive growth in the digital age, marketing needs to modernise a specific set of capabilities and mindsets.
But as complexity grows, marketers face increasingly difficult choices about where to allocate their investments; what objectives and tactics to choose; and what capabilities to develop in order to drive future growth.


This report – a collaboration between WARC and MMA APAC – examines how the industry is approaching these challenges, with a focus on current trends and future opportunities.

Released: 
October, 2022
Education Section: 
Region: