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Global

Tuesday, September 10, 2024 - 12:30pm to 1:00pm EDT

The way people discover (and rediscover) brands is evolving. They're increasingly seeking content that is native and inspiring, not just information. Crowdsourcing information (fka - "searching") for recommendations from short-form videos is becoming the new normal, and TikTok is leading this global change - no matter the demo (yes, even 30+) or interest groups like #worktok or #DIYtok.

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Head of Product Marketing, Measurement, Identity & Privacy
TikTok
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Media Impact Gmbh & Co. KG

Mediacom

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Philippines
December 3, 2024

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Article
In recent years, the marketing landscape has undergone a significant transformation with the emergence of retail media networks, heralding what many consider to be the third wave of digital advertising.