Enhanced Campaign | MMA Global
  2. Enhanced Campaign
  2. Enhanced Campaign

Enhanced Campaign

Google: Using responsive web design together with AdWords enhanced campaigns, Towergate Insurance increases mobile visits by 218%

Towergate

GOALS
- Increase lead volume
- Deliver user experience tailored to device
- Consolidate all content on available products and services into a single site
- Future-proof online presence for new smartphones, tablets and other web enabled devices

Google
Enhanced Campaign
AdWords
Search
Responsive Web Design
RWD
Towergate
Insurance
Mobile Website

Google: An upgrade to enhanced campaigns sees printed.com’s conversions increase 13%

Printedcom
GOALS
- Minimise demands of managing multiple search campaigns
- Expand business offering to mobile users

APPROACH
- Upgraded to enhanced campaigns
- Implemented bid adjustments by device, location, time and day
Google
Printed.com
Enhanced Campaign
AdWords
Search