The Moveable Middle Consumer: A Playbook for Uni-marketing Growth | MMA Global
  2. The Moveable Middle Consumer: A Playbook for Uni-marketing Growth
  2. The Moveable Middle Consumer: A Playbook for Uni-marketing Growth

The Moveable Middle Consumer: A Playbook for Uni-marketing Growth

Chinese consumers now prioritize product functionality and quality over brand and price, McKinsey's 2022 consumer survey revealed.


The touchpoints have increased, the media is more fragmented, and the online and offline consumer decision-making paths are more diversified. The uni- marketing growth strategy is no longer an option but a necessity for marketers striving for success.


The Moveable Middle Consumer: A Playbook for Uni- Marketing Growth has been meticulously crafted by industry experts to guide marketers through the complexities and opportunities in contemporary consumer journeys.


Enhance your chances for success significantly with this Uni-Marketing Growth Playbook - to connect, understand and thrive in the modern marketing landscape.

PDF(s): 
PDF icon the_moveable_middle_consumer_a_playbook_for_uni-marketing_growthmmakayeatalkingdata_final_0313.pdf

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