Limbo’s Mobile Advertising Report 2nd Quarter 2008
What is the Mobile Advertising Report?
More people in the United States )and indeed globally) have a mobile phone than an Internet-connected PC. Consumers are quickly emigrating away from pay-per-use mobile services and are heading toward free-to end-user services that are supported by advertising. Coupled with a fragmenting media landscape, advertising-supported, free-to-end-user services create exciting opportunities for brands to reach consumers in ways never before possible.
The Limbo-GfK Mobile Advertising Report is a tool to help marketers and their agencies understand this fast-changing medium. The Mobile Advertising Report is distributed free to marketers. To receive the mobile
The Limbo-GfK Mobile Advertising Report is produced in conjunction with GFK/NOP research. The Q2 2008 edition is based on a survey of 1,000+ representative adults in each of three countries: USA, UK, India.
Research Type(s):
