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MENA

Wednesday, December 11, 2024 - 12:30pm to 1:30pm +04

The rise of influencer marketing has transformed the way brands connect with their audiences, making it a cornerstone of modern marketing strategies. This webinar, hosted by the MMA MENA Influencer Marketing Committee, is designed to equip marketers, entrepreneurs, and professionals with the knowledge and tools to navigate this dynamic field.
Region: 
Speakers: 
Founder
InFlow
UK Representative
InFlow

Innovative technology brings new precision to digital advertising, under the leadership of Gulrez Alam.

Submitter's Company: 
Member Mention: 

UAE, November 7th, 2024 – ArabyAds, a leading ad-tech company headquartered in the UAE, is thrilled to announce the soft launch of its latest innovation, the Household Graph—a next-generation audience targeting solution that enhances the reach and precision of CTV and mobile advertising campaigns. This beta release marks the initial phase of introducing the Household Graph to the market, where select leading partners will help shape its future and set benchmarks in the space.

Submitter's Company: 
Member Mention: 

Dubai, August 12, 2024 – ArabyAds group and L’Oréal Middle East have forged a strategic partnership aimed at introducing a new influencer marketing platform designed to enhance brand engagement and visibility across digital channels. This collaboration leverages ArabyAds’ expertise in digital marketing and L’Oréal’s leadership in beauty to innovate influencer advocacy strategies in the MENA region.

Member Mention: 

[Dubai, UAE, 3rd July, 2024] Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa, and Türkiye) region, has partnered with Digitas ME and ArabyAds to leverage connected TV advertising platforms and strengthen awareness for their upgraded mobile banking application, ENBD X. This advertising partnership creates a new milestone, marking the first-ever use of OEM led CTV advertising by a banking institution in the MENA region.

Member Mention: 

Dubai, June 2024.  Nabd, the premier platform for Arabic content, announces the launch of Nabd Gold, a subscription service that offers users a premium ad-free experience on Nabd. This exciting new feature underscores Nabd’s commitment to delivering a superior, uninterrupted user experience while accessing a wide range of content.

Member Mention: 

SMARTIFAI LLC

INDEVCO Consultancy

AdScholars Marketing Management (MENA)

Pepsi Cola International LLC (MENA)