Global

Unilever Ventures Limited

More than 75 Percent of Marketers Say They Will Leverage Multi-Touch Attribution (MTA) Solutions by 2019, According to Mobile Marketing Association

MMA’s MTA Request for Information (RFI) Guidance Package and Interactive Scoring Tool Released to Members

NEW YORK, November 16, 2016 — A new survey released today from the Mobile Marketing Association shows that 75 percent of marketers say they will adopt a multi-touch attribution (MTA) solution by 2019, however the available solutions are not in-line with their performance needs.

News Type:

MMA Press Release

Hathway Launches Mobile Application for The Coffee Bean & Tea Leaf

(SAN LUIS OBISPO, CA; November 14, 2016) -- The Coffee Bean & Tea Leaf, the oldest and largest privately-held specialty coffee and tea retailer in the country, has launched their new mobile application designed to improve the experience for guests. This is the first step in an omni-channel strategy that involves all customer touch points: website, mobile app, in store and at point of sale.

News Type:

Member Press Release

Marketers Must Align Mobile Creative with Strategy and Media According to New Report from Mobile Marketing Association and Kantar Millward Brown

Annual Report Analyzes Winning Mobile Campaigns From 2016 Global Smarties™ and Cannes Mobile Lions to Help Marketers Maximize Impact, Effectiveness

News Type:

MMA Press Release

Chillingo

Videology Sees Near 5X Growth in Advanced Linear TV Advertising Inventory from Q1-Q3; Digital Video Campaigns Leverage TV Insights

New York, November 9, 2016 – Videology – a leading software provider for converged TV and video advertising – today released its Q3 2016 U.S. Video At-A-Glance report. According to the report, Videology has seen a surge in programmatic enablement, as multiple TV supply sources in the open and private marketplace have made more impressions available. Since the launch of Videology’s DETV™ product, the number of impressions available to be bought on linear TV is estimated to have increased by more than 500%.

News Type:

Member Press Release

Snap Inc.

Immersion Launches Haptic Ad Service Enabling “Touch Effects” in Mobile Video Ads

Standards-based solution integrates seamlessly with existing work flows and greatly increases key advertising metrics

Submitter's Company:

Immersion

Content Tags (Deprecated):

Haptic Ads

Member Mention:

research now

News Type:

Member Press Release

Resource

Multi-Touch Attribution (MTA) Provider RFI Template & Scoring Tool

The Mobile Marketing Association’s MTA Data Acquisition RFI™ is an easy to use template specifically designed to assist marketers in evaluating and securing higher quality data. This template is an excellent tactical support document for executing your organization’s MTA strategy. Download it today to find out why.

Digital Ecommerce Executive Michael Jones Joins Reveal Mobile Advisory Board

In the last five years there has been a massive explosion of smartphones and app usage. The retail sector, quick to embrace digital and ecommerce, now seeks to make sense out of the growing mobile ecosystem. They’re particularly interested in location data generated by their online and in-store audiences.

Submitter's Company:

Reveal Mobile

Content Tags (Deprecated):

Retail Mobile Marketing

Geo-location

beacons

iBeacon

Location Based Advertising

location-based marketing

Member Mention:

Reveal Mobile

News Type: