New demand for flexibility and agility. The mass shift to Connected TV. The rise of social justice and brand safety issues. New pressures to prove ROI.
Today’s marketers are operating in a completely new environment.
• What long-held assumptions do today’s marketers need to throw out?
• What new skills do marketers need to embrace in order to turn today’s uncertainty into an opportunity?
Join this webinar to hear the insights and solutions to these questions.
Wednesday, January 13, 2021 - 7:00am to 8:00am GMT
What the audio streaming revolution means for marketers!
Consumers around the world are cutting the cord to cable TV and migrating their viewing and spending habits to Connected TV. Sitting at the convergence of TV and mobile phones, CTVs offer an app ecosystem similar to those on mobile — meaning consumers can watch shows, play games, learn a new language, listen to music or stream their favourite exercise classes from their television.
More than half of brands moving budgets to connected TV at the expense of other media.
London, 16 December 2020 – MMA EMEA today unveils the winning campaigns for its 2020 Smarties EMEA awards. The MMA Smarties is the world’s only global mobile marketing awards programme honouring and celebrating outstanding impact, ingenuity, and success in today’s modern communications mobile-connected world that is driving consumer engagement.
