APAC

In Pandemic time, while fear, tension, uncertainty and constant stream of negative news is widespread, we see the opportunity for celebrating positive & prideworthy values to all Vietnamese. By strongly attaching ourselves with #ProudlymadeinVietnam qualities – stories – human, brands do not just enhance Brand love and Appreciation. Most importantly, we receive the handshakes from Vietnam top Artists and Top Brands to together make proudly Vietnam.

As coronavirus continues to spread globally and people go on to self-isolate in their homes and stockpile groceries, how different will be the holy month of Ramadan this year?

Join us for the webinar where we will share insights about how the social distancing and movement restrictions will affect the celebration. Being a month of caring & sharing, will there be a difference in consumer expenditure, consumption and media habits?

Consumer behaviour has altered in the new reality that we live in since COVID-19 has emerged as a global pandemic. This is having a profound and deep impact on the daily lives, preferences, choices, and habits of consumers. As countries respond to the pandemic differently, we dig deep into the shift in consumer behaviour through audience intelligence data and mobile surveys. Join this webinar as Vasuta Agarwal, Managing Director, Asia Pacific at InMobi and Jessie Yang, SVP & GM at InMobi Greater China shed light on:

As people practice physical distancing in different parts of the world, many of us found ourselves more socially connected than ever. 
 
What is remarkable is that we seem to be witnessing a rapid adoption of emerging behaviours much sooner than we would have anticipated such as a significant increase in messaging and Messenger video usage, doubling of FB and IG Live viewing in just a week etc.