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MOBILE MARKETING ASSOCIATION PREPARES TO LAUNCH EAST AFRICA COUNCIL (JANUARY 2011)

Mobile Marketing Association Prepares to Launch East Africa Council

News Type:

2007-2010 Mobile Advertising Effectiveness Norms from InsightExpress

InsightExpress releases the latest mobile advertising norms from 2007-2010. the data the latest mobile advertising norms compared to online, norms over time, norms for smart phones and feature phones and norms by vertical.

Research Type(s):

Public Research

2007-2010 Mobile Advertising Effectiveness Norms from InsightExpress

InsightExpress releases the latest mobile advertising effectiveness norms. It covers the latest mobile advertising norms compared to online, norms over time, norms for smart phones and feature phones and norms by vertical.

Research Type(s):

Statistical Snapshots

Intuit

MOBILE MARKETING ASSOCIATION PUBLISHES MOBILE COUPONING BEST PRACTICES AND GUIDELINES (DECEMBER 2010)

MOBILE MARKETING ASSOCIATION PUBLISHES
MOBILE COUPONING BEST PRACTICES AND GUIDELINES

New Document Provides Industry-Standard Framework for
Serving the 30% of Consumers Who Say They’re Interested in Mobile Coupons

News Type:

MMA Press Release