There is a popular saying in adland - the only thing that works in a video is the skip button.
Today, a marketer has access to many kinds of videos – Facebook Live, YouTube, Vine, Instagram Stories, even TVCs. The key question is: how much of an ad really makes a difference? Are the 3 seconds before the "Skip ad" even viewed? And if they are, does it grab the user attention afterwards? Once the ad is completed, does it lead the user to other actions like "buy now" or "know more" or "avail a voucher".
New alliances, networked worlds, changing perspectives, known challenges and surprising solutions, as well as additional possibilities for digital business. The 2017 dmexco conference will outline the key trends and issues that will be moving the global digital economy in the next few years. Spread across over 250 hours of programming, more than 570 speakers will present valuable insights, provide food for thought, and encourage creativity and innovation for pure business at dmexco.
