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MMA Mobile Cognition Study - Methodology

Members Only: MMA Mobile Cognition Study - Methodology

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Released: 
March, 2019
Multi Touch Attribution Marketer Survey (November 2018)
Attribution
Data
MTA

Multi Touch Attribution Marketer Survey (November 2018)

Released: 
November, 2018
Education Section: 
Archive
Region: 
Global
Members Only
Programmatic
Video

The MMA Mobile Programmatic Video Guide: Navigating a Growing, Complex, Media Marketplace

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What are the differences between in-app and mobile web ad inventory? How can creative formats be leveraged to make the most of the mobile environment? And how might video playback experiences in mobile affect KPIs?
Released: 
March, 2019
Programmatic
Video

The MMA Mobile Programmatic Video Guide: Get a Sense for This Complex Marketplace by Downloading This Executive Summary

What are the differences between in-app and mobile web ad inventory? How can creative formats be leveraged to make the most of the mobile environment? And how might video playback experiences in mobile affect KPIs?
Released: 
March, 2019