Anny Havercroft is a distinguished marketing leader with a proven track record in driving innovation and delivering impactful business outcomes across the world including Asia-Pacific region. As the Global Marketing Lead of Cross Market Solutions, she spearheads initiatives that educate, inspire and connect businesses with TikTok's dynamic ecosystem, fostering creativity and growth across the world.

Before joining TikTok, Anny held senior leadership roles including Director of Brand Innovation & Marketing at Yahoo, where she pioneered cutting-edge strategies, and led digital transformation efforts in major media agencies across the UK and Australia.
Her contributions to the marketing industry have been widely recognized. Previously, she earned accolades as one of CMO Magazine Australia’s "Top 50 CMOs" in 2020 and in B&T’s "Best of the Best Top 10 Commercial Directors” in 2023.

Anny's influence extends beyond her professional roles. She serves on advisory boards for events like SxSW Sydney and has been a judge for prestigious awards including the B&T Women Leading Tech Awards, Advertising Week APAC Future is Female Awards, and Transform Awards ANZ.

A passionate advocate for startups and scaleups, Anny actively mentors female entrepreneurs and serves in board and advisory roles, championing innovation and equity in the business community.