Cassandra Aprilanda is Spotify’s SEA Marketing Lead. With more than 17 years of experience, she is now responsible for leading marketing initiatives for Spotify, focusing on Indonesia, Singapore and Malaysia markets.

Together with her team, she has been driving Spotify’s evolution from an audio leader to a cultural powerhouse, with initiatives like Ini Spotify Aku, Wrapped Live Indonesia, and the award-winning Suara dari Indonesia.

Prior to joining Spotify, she worked at various global and regional tech companies like Uber and Gojek, as well as multi-national agencies such as Ogilvy and Mullen Lowe.