I currently serve as the Manager of the E-Sales and Marketing Division within the Sales and Marketing Department at Vietnam Airlines. In this role, I am responsible for developing and implementing comprehensive sales policies tailored to digital channels, as well as managing and optimizing online sales operations. Additionally, I oversee the development of strategies and the execution of digital marketing initiatives aimed at enhancing brand awareness and strengthening customer engagement across multiple platforms. With nearly 25 years of extensive experience in the aviation industry, I have built strong expertise in both traditional and digital marketing. My professional journey has enabled me to integrate deep market insights with practical and effective execution, allowing me to adapt quickly to changing market conditions and technological advancements. Throughout my career, I have held various commercial leadership positions, with a strong focus on driving revenue growth, improving customer engagement, and reinforcing brand positioning.