Nguyen Thi Thu Huyen is a strategic marketing and brand leader with over 15 years of experience primarily in banking and financial services. As Chief Marketing Officer at ABBANK, she is spearheading a customer-centric marketing transformation aligned with the bank’s 2028 strategic goals. Her role covers market insights, brand and communications, business marketing, and multi-channel growth.

Huyen has held senior marketing roles at leading institutions including SHB Finance, Mcredit, Techcombank, and ANZ. She has built marketing teams and functions from the ground up, developed data-driven marketing strategies, and integrated Martech tools to optimize customer engagement, cross-sell effectiveness, and campaign ROI. She is known for her ability to align marketing closely with business priorities and deliver measurable impact across channels.

Huyen holds an MBA from United Business Institute (Belgium) and a Mobile Marketing certification from the Modern Marketing Association. She brings a forward-thinking mindset and a strong belief in digital innovation as a driver of business success.