Ms. Yen Ngo is a highly accomplished professional with over 25 years of experience in the Marketing and Advertising industry. Her expertise spans both the brand and agency sides, enabling her to craft impactful strategies that drive exceptional results across various sectors. With a deep understanding of consumer insights, market trends, and cross-functional leadership, Yen Ngo has successfully worked with numerous global and local brands, delivering campaigns that have had a lasting impact on the industry. She spent 10 years in leadership roles with multinational corporations, serving as a Brand Lead for prominent companies like Nestlé (brand Milo), Masan (brand Chinsu), and Nissin Noodles. In these roles, she developed and implemented branding strategies that not only strengthened brand identity but also drove significant market growth. Her expertise in brand management, combined with a keen understanding of the market, played a key role in the success of these renowned global brands. With 15 years of experience in the advertising industry, Yen Ngo specializes in executing integrated marketing communication (IMC) campaigns and developing strategic media and creative solutions for major brands. Her ability to lead successful campaigns across various platforms has helped brands establish a strong presence and achieve their marketing objectives. Yen Ngo’s innovative approach to media planning and creative strategy has been a driving force behind outstanding results for high-profile clients.

In 2019, Yen Ngo reached a pivotal moment in her career when she returned to lead Brancher.X agency. Driven by her mission to bring victory to clients, employees, and shareholders, she spearheaded the company's remarkable growth, earning it recognition as the fastest-growing agency in Vietnam for five consecutive years, from 2020 to 2025, according to RECMA. Leading a team of 300 employees across all functions, including creative, media, digital, social, PR, KOL and e-commerce, Yen Ngo’s leadership and strategic vision were instrumental in the agency's exceptional success and rapid market expansion.