Ms. Vũ Lê Thiên Hương (Hanah Vu) has been working in Banking & Financial services industry for almost 18 years, focusing on speeding up digital transformation in Marketing to drive sustainable and effective business growth. She is currently playing the role SVP-Head of Digital Marketing cum Head of Retail Bank Marketing in Techcombank, enhancing business acquisition and engagement by leveraging advanced analytics, cutting-edge technology and creative marketing strategies.

Under her leadership, Techcombank has embraced a customer-centric approach, seamless integrating paid-owned-earned channels digitally, moving closer to true Omni-channel experience, in order to offer personalized, timely, and impactful financial solutions. Her expertise in digital/marketing transformation has not only streamlined operations but also fostered a cultured of agility and responsiveness within the organization.

As a trailblazer in digital marketing, she is dedicated to pushing the boundaries of what’s possible, continually exploring new avenues to connect with customers and meet their evolving needs. Her unwavering commitment to excellence and innovation makes her a cornerstone of Techcombank’s ongoing success in the competitive financial sector.