Rachel is a Communications leader with 25+ years' experience in the UK, Middle East, and Africa, helping brands and companies tell compelling stories that drive trust, long-term brand loyalty and business objectives. 

She started her career in London, before relocating to the Middle East in 2008. In 2021, Rachel joined Microsoft and now leads Communications for Central & Eastern Europe, Middle East & Africa, with a focus on trust and innovation storytelling in the era of AI, as well as role modelling how AI is helping reinvent Communications.  Rachel is passionate about striving for gender balance in the Communications industry, and is an advocate for work-life balance and flexibility – she loves running, music and spending time with her two boys.