With a demonstrated 18-year track record in strategic planning and delivery, Alka specializes in Corporate Communications, Brand & Tactical Marketing, Media Relations, Reputation Management and Stakeholder Communications. 

As Vice President, Destination Marketing & Communications for Ras Al Khaimah Tourism Development Authority, Alka is tasked with elevating the profile of the northern Emirate in the UAE and ultimately driving the destination’s vision of becoming a sustainable destination by 2025 and reaching over 3.5 million visitors annually by 2030.

A travel and hospitality expert, Alka’s career has taken her from Fairmont, Raffles and Swissotel to Accor, one of the largest hotel operators worldwide. It was during her time at Accor where she was the custodian of 30 brands and oversaw a portfolio of over 350 hotels across 36 countries.

Alka holds a Bachelor of Arts Degree from McGill University in Canada. She is the recipient of numerous awards – Middle East’s Brightest & Most Influential PR Professional from PR Week (Power Book 2020 & 2024), Marketing Game Changer 2024 from Campaign Magazine and PR & Marketing Person of the Year and Green Hotelier of the Year from Hotelier Middle East Magazine.