Amit Bapna has been writing for global publication The Drum since 2020, where he writes about consumer trends in marketing, branding, and advertising for the Asian markets. He has done a stint there as the Editor-at-large (APAC) and is now a consulting writer there. Prior to that, he was a senior editorial member of the leading Indian business newspaper The Economic Times.

He has been writing about the fast-changing consumer landscape of the Asian markets.

He describes himself as someone who studied marketing, then worked as a marketer, and now writes and teaches around trends in marketing.

Amit has done his B.Sc. from St Stephen’s College, Delhi and holds an MBA in Marketing from Jaipur.