Nguyen Duy Tuong is a transformative leader in Vietnam’s digital banking and marketing landscape, currently serving as Chief Digital Marketing Officer and Extended EXCO member at NCB (National Citizen Bank). With over 15 years of experience, Tuong has been at the forefront of growth strategy, MarTech innovation, and customer experience transformation across leading banks including VietinBank, VPBank, and MSB.

From pioneering full-funnel digital campaigns to orchestrating award-winning brand moments—such as VietinBank’s iconic “Sống một đời có lãi” campaign—Tuong brings bold vision and executional excellence. His leadership spans the deployment of customer data platforms (CDP), real-time personalization systems (CXM), and AI-driven performance marketing.

Beyond metrics, Tuong is a passionate builder—of teams, brands, and ecosystems. He has trained and inspired dozens of top digital talents, while championing data-first, customer-centric marketing in Vietnam’s fast-evolving banking sector. His professional journey is marked by curiosity, creative agility, and an unshakable commitment to modernizing financial experiences for the digital age.