Rıza Doruk Ercan is Head of GrowtHUB at Neohub, stands as a consultant reshaping growth and Martech paradigms. Doruk spearheads advisory services for Fintechs, E-Commerce, and other digital native projects, consistently driving innovation at the forefront.

With a robust professional background, Doruk has held key roles as the Performance Marketing and Martech Manager at Emirates NBD DenizBank and previously as the Performance Marketing and Strategy roles at the Banking ecosystem. In these capacities, he meticulously orchestrated boundary-transcending campaigns, significantly contributing to brand loyalty within the banking sector.

Academically, Doruk holds dual Master's degrees, one in Economics from Istanbul University and another in Marketing Management from Eserp Business School at Barcelona. His academic pursuits include projects in Behavioral Finance and Omni-Channel Retail Marketing. He holds a Bachelor's degree from the School of Economics and the Department of Family and Consumer Sciences at Hacettepe University. His academic emphasis on Consumer Behavior and Technology was enriched by practical experience encompasses an internship at ASDA Walmart in the United Kingdom, where he contributed to addressing Price Cannibalization through Meta Search.

Actively, Doruk leads the MMA Education Committee and is a visiting lecturer for the Mobile Marketing Course at the University of Galatasaray. Also he is an active Board Member at Alumni Association of Hacettepe University. This intersection of academic prowess and practical experience positions Doruk as a professional poised to contribute effectively to any strategic growth initiative.